Where to Get Your Next Awesome Marketing or Brand Idea

It’s a noisy world and a noisy marketplace. Content marketing is driving almost everybody to create more stuff. But you need to stand out to get attention for your products and services. And to stand out you need a great brand and great marketing ideas. Where do they come from? How can you reliably generate a lot more great ideas? Kathy Klotz-Guest, Gary Ware and I have found that the games and exercises from improv comedy can generate great marketing and branding ideas. That’s right, the same games that make you laugh when watching Whose Line Is It Anyway could power your next business […]

The Ultimate Guide to Social Media for Meeting Planners

Do you work on meetings, conferences, conventions, trade shows and exhibitions? You could dramatically improve your event results and exceed your event goals by leveraging more effective social media strategies. If you want bigger results at your events, follow these tips! In this post I’ll tell you how to use social media to: Get more people to register for your event Create more value for your sponsors and sell more sponsorship opportunities Boost attendance at sessions and mixers Get attendees more engaged during the event Get attendees to give you positive feedback you can use to tell a successful event story Note that I’ve recommended ways for you to […]

How Social Networking Saved This Introvert’s Life

Hey. Are you an introvert? Me, too! Pleased to meet you. In our favorite way: digitally! Does social networking make business easier for introverts? It’s made it easier for this introvert. Growing up I was shy and bullied. I’m sure one of you just said, “Awwwww.” Thank you. I never had those early confidence-building sports experiences. I was short. Even though I was pretty awesome at dodge-ball, I was always picked last. I was the thoughtful, quiet, little blonde kid. Never smiling. What was there to smile about? Always knew when you were looking at me. Hated eye contact. Didn’t know what to say when you […]

5 Best Practices That Drive Profits For Hosting Companies

It’s been an interesting and successful 12 months working with Microsoft and its hosting partners! Thanks to the amazing Derrick Wheeler, I was honored to be the social media keynote speaker at Microsoft’s Internal SEO conference last year. Since then I’ve create an ebook (see image on the right- available only within the Microsoft Partner Network) and a video with assessment for the Microsoft Partner Network. And then we embarked on a six company pilot program for our Digital Marketing in a Box launch program. The most successful have been those for whom we created an explainer video or whitepaper. […]

Brian Carter – Essential Reading

Hi! If you’re new to digital marketing or social media or just to Brian Carter, you ought to take a look at this “required reading” list. Things by Brian: . Free ebook: Contagious Content: What People Share on Facebook and Why They Share It – If you want to create Facebook posts that get shared like crazy, execute the takeaways from this research study on your own Facebook posts. Everything in Contagious Content is valid. Read it to get more likes and shares on your posts. Free ebook: The SuperPost Swipe File™ – The best posts we’ve ever run for […]

How To Write Copy & Content That Sells

Successful digital marketers test a lot of ideas. Which means they come up with a lot of ideas. Then have the discipline to go through multiple tests. It requires both creativity and organization. Conversely, we’re pretty much screwed when we get writers block, only have bad ideas, or get seduced into writing for engagement rather than sales. What Are Your Marketing Molecules? These days in digital marketing, we have several very similar things: Facebook or AdWords ads (10-12 words, <=90 characters) Blog post headlines (8-10 words) Corporate elevator pitches (up to 75 words) Unique selling propositions (18-22 words) Email subject lines (3-12 words), and […]

Is “Content Marketing” Really New?

Content marketing is the hottest area in digital marketing right now. But what is it? “Marketing” is communication with the intent to persuade and bring about a sale. “Content marketing” is marketing that uses content to persuade. “Content” includes: Videos Blog posts eBooks Webinars Whitepapers Research reports Infographics Podcasts Slide decks “Content marketing” is the use of content to persuade people to buy stuff. “Social media” always uses content (media is a synonym for content). “Social networking” can be simply interaction without content (media). You might say, “Wow, so content marketing is pretty much everything except verbal sales?” I’d reply, “Yep, content marketing is a […]

REPLAY: 5 Biggest Lead Gen Mistakes [Facebook Live Show]

Episode TRES of Live Online Learning (LOL)… as usual we debuted a cool cheatsheet (8 Tips for Lead Magnets That Sell) AND gave away a seat in my Facebook ads course. To be sure not to miss future live shows, opt in here to join the email list so we can keep you notified! Here’s what we talked about, in addition to attendee live questions we answered: Why build a list? Most people don’t take action right away first time they come to your site- what % of your visitors become customers the first time they come to your site? How […]

The 5 Most Dangerous Mistakes You’re Making With “Free Marketing” – And What To Do About Them

Here Are The Top Five Reasons People Fail To Get Free Internet Marketing Results — And How To Make Sure YOU Avoid Every One Of These Deadly Common Mistakes We all want big Internet marketing results without paying for them. Don’t you want… Facebook likes, comments and shares– without buying Facebook Ads? Google traffic– without buying Google Ads? Twitter replies and retweets– without buying Twitter Ads? Quality leads and actual sales– from free traffic? The good news is there are proven ways to get free marketing results and you can start today. What follows are the five biggest mistakes I’ve made trying to get free […]

The 5 Sales Funnel Mistakes 99% of Businesses Are Making

If you sell online, or market for leads online, you definitely have a sales funnel. You may not know what your sales funnel is, but you have one. The question is: how effective is your funnel? When we map out a business’s funnels and assign numbers to them, they’re usually stunned by how many people drop out at each step. In this example, we have only 5 steps and we start with 100,000 fans: Only 5 sales? We lost 9,995 people in the process? Crap! In digital marketing, the number of people lost at each funnel step is gigantic. It’s amazing to me that […]