4 Biggest Marketing Mistakes and How To Avoid Them

Guest Post! Marketing your business is an essential part of finding customers. A strong campaign will help connect you with the right people who will get a buzz going about your business. However, not all marketing is created equally. It’s important that you put the right kind of marketing efforts forward if you hope to reap the benefits.  Above all, it’s important that you avoid some of the most damaging mistakes. Take a look at some of the most important errors that you should steer clear of when marketing your business.  Lack Of Research  A critical part of marketing is […]

email vs linkedin inmail

LinkedIn InMail vs. Email for Recruiting and Staffing

Since we’ve been working with email marketing, especially in the recruiting and staffing space, we’ve heard a number of people say they use LinkedInⓇ InMail to find new candidates. And some of those that are recruiting/staffing companies also use LinkedInⓇ InMail to find new clients. We also hear their complaints about LinkedInⓇ, and their lack of results. Frankly, it makes sense to us that they aren’t getting the results they want on LinkedInⓇ. And I say this as someone LinkedInⓇ has endorsed and who wrote a book on LinkedInⓇ for business development. I’ve tested LinkedInⓇ extensively against other platforms and […]

Cold email, Gmail, email

What We Learned From Cold Emailing 175,000 Sales Prospects during COVID-19

Cold emailing is exciting to me right now. It works to drive new business. Even during a pandemic. And you can do it above-board (which is certainly easier in the U.S., outside of California). What’s “cold emailing”? It means emailing new people for the purposes of letting them raise their hands if they’re interested in your offering. It’s a sales email.  Done right, most people welcome them, or at worst ignore them. Done wrong, and you can create ill will, get your domain blacklisted, or even be subject to federal or state penalties. Over the last 6 months, we’ve been […]

Why Sending Cold Emails For New Business Actually Works

Not many things are more controversial in the marketing world than cold email. “You mean SPAM?!” No, actually, we have laws like CAN-SPAM, CCPA, CASL and GDPR that are very specific about when and where and how you can email new contacts without it being spam or illegal. In most of the U.S., you can email anyone as long as you include a street address and an unsubscribe option. “But have they opted in?” Right, if it’s an opt-in list, those are people you’ve already done some marketing to (even if they just viewed your website), so that’s not a […]

handing off the SEO baton

How to Become an SEO Reseller (and Why You Should)

If you’re a marketing agency or an individual consultant, you might have wanted to provide search engine optimization (SEO) services to one of your clients—but you either didn’t know how to execute a campaign, or you didn’t have the resources to do it properly. SEO is an incredibly popular digital marketing strategy, and for good reason; it’s inexpensive, almost universally beneficial, and has enormous potential for long-term growth. That said, it’s also complicated, so not all marketers can leverage it.  That’s where an SEO reseller program comes into play.  How Do SEO Reseller Programs Work?  SEO reseller programs, at their […]

Advertising Trends, April 2020: Now Is The Best Time to Advertise

What are we finding with digital advertising during these weird and difficult times? Now is the most affordable time to advertise in 5-10 years. We’re seeing unheard of low CPMs. If you’re open for business and can afford it, you should advertise! Some recent findings looking at the last week of data compared to the past: Facebook CPM’s (cost per 1000 impressions) are up to 82% more affordable than they were this time last year. Facebook video Thruplays (viewing a video for at least 15 seconds) are up to 69% more affordable . Google CPC (cost per click) is up […]

7 Keys to Adapting Your Business to What’s Happening Right Now

Hi, I hope you and yours are safe and well during this COVID-19 crisis. And that this post helps you! These are difficult times. While many people are literally risking their lives as front-line medical workers, grocery store employees, first responders and more, many others are out of work, and still others are able to continue work, but have to quickly come to terms with remote work, focusing despite increased distraction, and adapting to a quickly changing market and economy. It’s the definition of change management. It touches on so many topics I’ve been concerned with the last few years, […]

10 Critical Items for Your Next Marketing Plan Audit

When’s the last time you had your marketing plan audited by an outside expert? You do have a marketing plan, right? Why would you need an audit? Sometimes an organization’s ideas can get a bit stale, over time A company can develop an echo chamber in their own culture, and convince themselves of things that may or may not be true Not everybody has heard of all the latest greatest best practices And when you’re out of touch, that’s a recipe for Losing business to the competition Losing the interest of your customers People starting to think you’re no longer […]

10 Reasons You’re Not Getting More Business

Do you want more new business? Let’s face it- if you’re not getting new business, you’re at risk. The existing customers could dry up. A recession could hit. Who knows what could happen! So, if your new business growth is not where you’d like it to be, what’s wrong? Here are 10 things that could be blocking your organization’s customer growth. BUSINESS BLOCKER #1: You’re not getting enough attention If not enough people are giving you money, or buying from you, or inquiring, or coming into your store… do they even know you exist? Do they remember you exist? You […]

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Which Social Platform Is Right For Your Next Video Marketing Campaign?

Are you thinking about marketing with video in social media, but not sure which platform will get you the best results for your videos? Well, you’re on the right track and asking the right questions because… Customers LOVE Video: 85% of Americans watch videos online. [comScore] 45% of people watch more than 1 hour of Facebook or YouTube videos per week. [Wordstream] 92 percent of mobile video viewers share videos with others. [Invodo] And Video Drives Business: Viewers are 85% more likely to purchase a product after watching a product video. [Internet Retailer] 52% of consumers say that watching product videos makes them more confident […]