7 Keys to Adapting Your Business to What’s Happening Right Now

Hi, I hope you and yours are safe and well during this COVID-19 crisis. And that this post helps you! These are difficult times. While many people are literally risking their lives as front-line medical workers, grocery store employees, first responders and more, many others are out of work, and still others are able to continue work, but have to quickly come to terms with remote work, focusing despite increased distraction, and adapting to a quickly changing market and economy. It’s the definition of change management. It touches on so many topics I’ve been concerned with the last few years, […]

10 Critical Items for Your Next Marketing Plan Audit

When’s the last time you had your marketing plan audited by an outside expert? You do have a marketing plan, right? Why would you need an audit? Sometimes an organization’s ideas can get a bit stale, over time A company can develop an echo chamber in their own culture, and convince themselves of things that may or may not be true Not everybody has heard of all the latest greatest best practices And when you’re out of touch, that’s a recipe for Losing business to the competition Losing the interest of your customers People starting to think you’re no longer […]

10 Reasons You’re Not Getting More Business

Do you want more new business? Let’s face it- if you’re not getting new business, you’re at risk. The existing customers could dry up. A recession could hit. Who knows what could happen! So, if your new business growth is not where you’d like it to be, what’s wrong? Here are 10 things that could be blocking your organization’s customer growth. BUSINESS BLOCKER #1: You’re not getting enough attention If not enough people are giving you money, or buying from you, or inquiring, or coming into your store… do they even know you exist? Do they remember you exist? You […]

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Which Social Platform Is Right For Your Next Video Marketing Campaign?

Are you thinking about marketing with video in social media, but not sure which platform will get you the best results for your videos? Well, you’re on the right track and asking the right questions because… Customers LOVE Video: 85% of Americans watch videos online. [comScore] 45% of people watch more than 1 hour of Facebook or YouTube videos per week. [Wordstream] 92 percent of mobile video viewers share videos with others. [Invodo] And Video Drives Business: Viewers are 85% more likely to purchase a product after watching a product video. [Internet Retailer] 52% of consumers say that watching product videos makes them more confident […]

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11 Shocking Sales Facts for 2020

It’s 2020 and a lot of companies are already launching their new fiscal years. Are you up-to-date on your selling strategies? You don’t want to fall behind. You want to get ahead, right? So let’s look at really working today in sales. What’s helping? And what’s outdated? We took a look at the stats and what the most successful sales people were doing… Read the list and take action today so you don’t get left behind! Top Salespeople Use Social Media! 1. Over 90% of top salespeople use social media in their strategies (LinkedIn). Social selling tools, including LinkedIn, Twitter […]

7 New Facebook Ad Insights You Need to Know Today

Are you up to date with the most cutting edge practices for Facebook ads? These are some of our biggest insights in Facebook advertising. These are the things that we’ve learned , having done Facebook ads for over 150 clients. Some of them are best practices that effective advertisers embrace, and some are new insights and changes you can’t afford to ignore. The seven most important things that you need to know to be really effective with Facebook ads today based on all our data… And if you don’t know us from Adam: We’ve been doing Facebook ads for ten years… We’ve done […]

5 Disturbing But Avoidable Causes of Expensive Online Leads

For business development, lead generation is key. And online leads are a great choice, whether you’re just trying to grow your newsletter of consumers to market to (B2C), or you’re selling directly to businesses (B2B). A few facts for you: 85% of B2B marketers say lead generation is their most important content marketing goal  According to MarketingProfs, Inside Sales (which includes cold outbound email) is one of the most effective sources of new leads. Facebook ads, Google ads, and SEO are great ways to grow B2C newsletter lists. Email marketing is the most common form of B2B lead generation. 53% […]

5 Signs You Need A Digital Marketing Plan Refresh

I hope you have a digital marketing plan. If you don’t, it’s time…. Even if you do have a digital marketing plan: Is it complete? Is it up-to-date? Is it on par with what your competitors are planning? Have you had any new, outside ideas recently? What are you missing? Here are 5 signs you might need a refresh on your digital marketing plan: WARNING SIGN #1: You Haven’t Done Anything Majorly New In Over A Year Is it business as usual, or do you have new ideas? Even if your ideas last year hit the ball out of the […]

facebook ad performance problem diagnosis

5 Steps to Diagnosing Facebook Ad Performance Problems

Do you ever run into Facebook ad performance problems? For example: Your campaigns suddenly aren’t performing as well? Your costs start to go up? Your new campaign doesn’t perform nearly as well as previous campaigns? We do mentor and train agency folks like Facebook ads specialists, and one of the big skill gaps we frequently have to train for are: The ability to discover the real cause of a performance problem so that you can take the right action to fix it. An understanding of the most important metrics (besides your key performance indicator) and how to use them to […]

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5 Steps to Create a Killer Go-To-Market Brand For Big Customer Response

I recently walked a small company through creating a new Go-To-Market (GTM) plan. They had struggled for years with multiple marketers and salespeople and had struggled to develop their own pipeline. They were getting a ho-hum response from prospects because: That’s a pretty serious situation. Fortunately, they had a good revenue source for other reasons. But the priority was to establish a new pipeline so that they could be more secure and independent, and that all the development work they’d done on their unique offering would pay off.  The cool thing was that they were a Google Partner and we […]