3 Online Marketing Tips For Entrepreneurs

If you are an entrepreneur who owns or runs your own business or brand, you are already living the dream of so many people out there. However, you also know firsthand how stressful it can be. Not only are there uncertainties about your income, but also you have so much on your plate each and every day.  Whether you have a great team of people helping you out or you are doing everything on your own, you have a lot of responsibilities and this can become overwhelming at times. One of the most important things is marketing, so much of […]

3 Tips For Leaving A Voicemail As A Business

If you work for a business that could require you to leave a voicemail for your customers, clients, or patients, it’s vital that you know how to leave a proper, professional voicemail that will convey the information that you intend as well as increase the chances of you getting a callback, if that’s your intention.  To help you see how this can more easily be done, here are three tips for leaving a voicemail as a business.  Determine If You Should Use A Script Whenever you make a business phone call, there’s always a chance that you could be required […]

4 Landing Page Content Flaws to Avoid

Think of your landing page as the gateway to your website. When you have a high-quality, engaging landing page that is optimized for conversions, it’ll drive more leads and sales for your business. But when it’s poorly designed and full of content flaws, it’ll be difficult to capture customer interest and engage with them. Admittedly, the former is easier said than done. Here are 4 common mistakes to avoid when creating your landing page content. Writing Text That’s Too Long and Unfocused One of the biggest mistakes you can make when writing landing page content is writing too much text […]

3 Ways To Be A Better Leader At Work

Whether you’ve been put in a management position at work or you just have people on your team who look up to you and view you as a mentor or role model, there are always things that you could be doing to help you become an even better leader.  To help you see just what these things are and show you how you can improve your team in all aspects, here are three ways that you can be a better leader at work.  Be A Source Of Empowerment Being a leader doesn’t just mean that you’re telling people what to […]

Here are 4 Flaws in Your Email Marketing Strategy

Failing to Tailor the Tone to Your Audience When it comes to email marketing, there’s no tone format that’s set in stone. Instead, just as you would take care with the way you speak to someone in person, it’s important to think about the tone of your email correspondence.  You wouldn’t want to come across as too formal or too casual depending on the demographic the emails will be addressed to. For instance, if your primary audience is the elderly residents of assisted living facilities, avoid using slang or overly technical language.  Alternatively, if your target demographic is teenagers, use […]

Elements Of A Well-Built Business Website 

If you want to draw the attention of web users to your business, then you have to work to develop a well-rounded digital approach.  No one online marketing tool will help better than a well designed business website.  Your business website serves as a foundation for the whole of your digital presence.  People will go to your website for information, for connection, and for purchases.  It’s up to your business to present a finished product that is proficient at serving your consumer base online.   Here is a brief overview of some of the most important elements of a well-built business […]

3 Tips For Targeting Busy Professionals In The Digital Space

Whether you’re working in a B2B or a B2C business, if the people you’re trying to sell your product or service to are busy and not spending too much time just cruising the internet everyday, you might be worried about how you can reach and connect with these people. Especially if your target demographic doesn’t even spend a large portion of their day working on computers, like a farmer or rancher might while being on their tractor, it can be hard to know where to focus your digital effort. To assist you with this in your business, here are three […]

Simple Search Engine Optimization Tips To Jumpstart Your Digital Marketing Efforts

The pace at which technology has been integrated into the everyday lives of the world has created a time when there is no viable substitution for a great digital marketing plan.   Getting the word out about your business and services now heavily relies on whether or not you know how to reach people on a digital plain.   Search engine optimization is one of the first elements of digital marketing you will run into if you’re working to self educate, and rightfully so.  SEO is the key to really being seen as a business online.   Take a few moments now to […]

3 Changes To Make To Your Social Posts And Profiles To Help Grow Your Following

Because you want your business to be as successful as possible, you also likely want to have your online followings through various social media platforms to grow as large as they can as well. But just because this is something that you want to have happen doesn’t necessarily mean that it will come easy to you.  If you’ve found that a lot of your social media efforts have not proven to be as successful as you may have liked, here are three changes you can make to your social media posts and profiles to help grow your following.  Start Holding […]

3 Tips To Become Better At Project Management

Whether you’re working as a project manager over a group of people or you’re just trying to stay on top of all the projects you have going on yourself, being a great project manager isn’t something that can just happen overnight. To become a proficient project manager, you have to really understand how work best gets done and what tactics can be used to help streamline these processes. To help you see how this can be done, here are three ways to become better at project management.  Complete Work In The Proper Order For any project, there are certain steps […]