5 Most Common Reasons Why Businesses Fail

All it takes is a short walk in the heart of a city to see at least one sign in a window announcing the closure of a business. The truth is that more businesses fail than succeed, and the reasons for why are usually quite similar.  The best way to ensure that your business will stand the test of time is to understand the most common reasons for businesses going under. Take a look at some of the reasons why most businesses fail and what you can do to avoid them.  Poor Hiring   A business is only as strong as […]

Tips For Refining Your Business Website Design

If your business website isn’t really producing the response you had hoped to see when you first launched, boosting traffic may be as simple as tweaking a few aspects of your design.  The more you know about effective digital design, the more productive your content will be.   Take a few moments out of your day to revisit some of the most basic digital design aspects.  Here is a brief look at some design tips that will help you refine your business website, and draw more traffic to your digital home base today.  Keep your navigation simple Design your website to […]

Digital Marketing Tools For Your Business

If you’re looking to build a more comprehensive digital marketing campaign, you need to know what tools you have at your disposal.  Understanding what you have to work with will grant you a more versatile ability to market your business online.   Lucky for you, everything you need to know can be found with the right search inquiry online.  Start by checking out a few digital marketing tools for your business.  Here is a quick look at some of the most influential ways to craft a winning digital marketing campaign.   Podcast advertising  Branch your marketing efforts out with podcast advertising to […]

4 Biggest Marketing Mistakes and How To Avoid Them

Guest Post! Marketing your business is an essential part of finding customers. A strong campaign will help connect you with the right people who will get a buzz going about your business. However, not all marketing is created equally. It’s important that you put the right kind of marketing efforts forward if you hope to reap the benefits.  Above all, it’s important that you avoid some of the most damaging mistakes. Take a look at some of the most important errors that you should steer clear of when marketing your business.  Lack Of Research  A critical part of marketing is […]

email vs linkedin inmail

LinkedIn InMail vs. Email for Recruiting and Staffing

Since we’ve been working with email marketing, especially in the recruiting and staffing space, we’ve heard a number of people say they use LinkedInⓇ InMail to find new candidates. And some of those that are recruiting/staffing companies also use LinkedInⓇ InMail to find new clients. We also hear their complaints about LinkedInⓇ, and their lack of results. Frankly, it makes sense to us that they aren’t getting the results they want on LinkedInⓇ. And I say this as someone LinkedInⓇ has endorsed and who wrote a book on LinkedInⓇ for business development. I’ve tested LinkedInⓇ extensively against other platforms and […]

Cold email, Gmail, email

What We Learned From Cold Emailing 175,000 Sales Prospects during COVID-19

Cold emailing is exciting to me right now. It works to drive new business. Even during a pandemic. And you can do it above-board (which is certainly easier in the U.S., outside of California). What’s “cold emailing”? It means emailing new people for the purposes of letting them raise their hands if they’re interested in your offering. It’s a sales email.  Done right, most people welcome them, or at worst ignore them. Done wrong, and you can create ill will, get your domain blacklisted, or even be subject to federal or state penalties. Over the last 6 months, we’ve been […]

Why Sending Cold Emails For New Business Actually Works

Not many things are more controversial in the marketing world than cold email. “You mean SPAM?!” No, actually, we have laws like CAN-SPAM, CCPA, CASL and GDPR that are very specific about when and where and how you can email new contacts without it being spam or illegal. In most of the U.S., you can email anyone as long as you include a street address and an unsubscribe option. “But have they opted in?” Right, if it’s an opt-in list, those are people you’ve already done some marketing to (even if they just viewed your website), so that’s not a […]

handing off the SEO baton

How to Become an SEO Reseller (and Why You Should)

If you’re a marketing agency or an individual consultant, you might have wanted to provide search engine optimization (SEO) services to one of your clients—but you either didn’t know how to execute a campaign, or you didn’t have the resources to do it properly. SEO is an incredibly popular digital marketing strategy, and for good reason; it’s inexpensive, almost universally beneficial, and has enormous potential for long-term growth. That said, it’s also complicated, so not all marketers can leverage it.  That’s where an SEO reseller program comes into play.  How Do SEO Reseller Programs Work?  SEO reseller programs, at their […]

Advertising Trends, April 2020: Now Is The Best Time to Advertise

What are we finding with digital advertising during these weird and difficult times? Now is the most affordable time to advertise in 5-10 years. We’re seeing unheard of low CPMs. If you’re open for business and can afford it, you should advertise! Some recent findings looking at the last week of data compared to the past: Facebook CPM’s (cost per 1000 impressions) are up to 82% more affordable than they were this time last year. Facebook video Thruplays (viewing a video for at least 15 seconds) are up to 69% more affordable . Google CPC (cost per click) is up […]

7 Keys to Adapting Your Business to What’s Happening Right Now

Hi, I hope you and yours are safe and well during this COVID-19 crisis. And that this post helps you! These are difficult times. While many people are literally risking their lives as front-line medical workers, grocery store employees, first responders and more, many others are out of work, and still others are able to continue work, but have to quickly come to terms with remote work, focusing despite increased distraction, and adapting to a quickly changing market and economy. It’s the definition of change management. It touches on so many topics I’ve been concerned with the last few years, […]