New Interview: Secrets to Turning Quality B2B Leads into Business Wins
I was just interviewed on DesignRush. Here’s an excerpt: His ultimate tip for delivering relevant and tailored messaging is: “The #1 thing I want to warn B2B marketers against is using spammy pseudo-personalization, for example, sending mass LinkedIn messages where all you’re personalizing is name, company name, etc. via tokens. These are easy to see through. It’s either a program or a person who did very little work. It makes sense to get and use data, within reason and respecting privacy, but the actual creative for marketing campaigns needs to be unique and inspired.” Check out the entire interview here.
Behind the Scenes Content: 3 Tips for Your Brand
Behind the Scenes Content: 3 Tips for Your Brand Whether it’s showing off transformer repairs in your power company or the secret sauce bubbling away in a restaurant kitchen, behind-the-scenes content offers a powerful way to connect with your audience. This glimpse into the inner workings of your brand can spark curiosity, build trust, and leave a lasting impression. So here are 3 tips for behind-the-scenes content that’s truly engaging. Storytelling Through Processes You want to weave storytelling into your content because it’s a seriously powerful way to connect with your audience. By showing the journey behind your products or […]
4 Tips for Effective Viral Marketing
Think of viral marketing as a marketing strategy that aims to create a buzz around a brand, product, or service by encouraging people to share it with their friends and family through various channels including social media, email, or word-of-mouth. Consequently, viral marketing can be a cost-effective way to reach a large audience and even build brand credibility and loyalty, but it requires careful planning, creativity, and a deep understanding of your target audience’s needs and preferences – whether you’re marketing cleaning services or children’s books. Here are some tips to make your viral marketing campaign more effective. Create Shareable […]
3 Tips For Marketing A Vacant Rental Property
If you own a rental property that you need to get filled fast, you’re going to want to have a few tricks up your sleeves when it comes to marketing your property and finding a qualified tenant. But for property owners who also have full-time jobs, families, and other responsibilities, you likely can’t or don’t want to be spending hours a day scouting for good tenants. Luckily, you can use good marketing strategies to help you in doing this. To show you just how this can be done, here are three tips for marketing a vacant rental property. Ask For […]
3 Types of Social Media Ads Your Business Should be Running
Every business – insurance dispute litigation law firms, bakeries, jewelry stores, etc – knows by now to take advantage of digital advertising opportunities on major social media platforms. But with so many changes in the ever-evolving landscape of online marketing, it can be hard to keep up. What worked a few years ago may no longer be the best option for your business. Here are three modern ad options you should consider if you want to take your digital advertising efforts to the next level. Carousel Ads This type of ad is available on most major social media platforms and […]
3 Online Marketing Tips For Entrepreneurs
If you are an entrepreneur who owns or runs your own business or brand, you are already living the dream of so many people out there. However, you also know firsthand how stressful it can be. Not only are there uncertainties about your income, but also you have so much on your plate each and every day. Whether you have a great team of people helping you out or you are doing everything on your own, you have a lot of responsibilities and this can become overwhelming at times. One of the most important things is marketing, so much of […]
3 Tips For Leaving A Voicemail As A Business
If you work for a business that could require you to leave a voicemail for your customers, clients, or patients, it’s vital that you know how to leave a proper, professional voicemail that will convey the information that you intend as well as increase the chances of you getting a callback, if that’s your intention. To help you see how this can more easily be done, here are three tips for leaving a voicemail as a business. Determine If You Should Use A Script Whenever you make a business phone call, there’s always a chance that you could be required […]
4 Landing Page Content Flaws to Avoid
Think of your landing page as the gateway to your website. When you have a high-quality, engaging landing page that is optimized for conversions, it’ll drive more leads and sales for your business. But when it’s poorly designed and full of content flaws, it’ll be difficult to capture customer interest and engage with them. Admittedly, the former is easier said than done. Here are 4 common mistakes to avoid when creating your landing page content. Writing Text That’s Too Long and Unfocused One of the biggest mistakes you can make when writing landing page content is writing too much text […]
3 Ways To Be A Better Leader At Work
Whether you’ve been put in a management position at work or you just have people on your team who look up to you and view you as a mentor or role model, there are always things that you could be doing to help you become an even better leader. To help you see just what these things are and show you how you can improve your team in all aspects, here are three ways that you can be a better leader at work. Be A Source Of Empowerment Being a leader doesn’t just mean that you’re telling people what to […]
Here are 4 Flaws in Your Email Marketing Strategy
Failing to Tailor the Tone to Your Audience When it comes to email marketing, there’s no tone format that’s set in stone. Instead, just as you would take care with the way you speak to someone in person, it’s important to think about the tone of your email correspondence. You wouldn’t want to come across as too formal or too casual depending on the demographic the emails will be addressed to. For instance, if your primary audience is the elderly residents of assisted living facilities, avoid using slang or overly technical language. Alternatively, if your target demographic is teenagers, use […]