Content Marketing World: Facebook Advertising Lead Generation and Content that Sells

Want to hack your customer’s brain, create content that sells, and get affordable, high-quality leads from Facebook? Want to harness the power of Facebook ads and content marketing to boost not just leads but also your LEAD QUALITY and SALES? I’ll be teaching a special in-depth 3.5 hour WORKSHOP on September 6th at Content Marketing World in Cleveland, Ohio about combining Facebook ads and customer analysis with lead generation and content marketing that sells. Topics include: You can create content that not only grabs attention but also attracts leads and sales. Based on dozens of case studies with results like […]

10 Dramatic Copywriting Formulas From The Super Bowl

Do you want your company, product or service to be taken more seriously? TV writers are gifted at drama. We can learn from them to increase the gravitas around our products, services and brands. FORMULA: “This hasn’t happened in ___ years.” Is your product or company or event or crisis the first something in 10, 20 or 50 years? EXAMPLE: We haven’t had a new marketing tool as groundbreaking as Facebook ads in 15 years- since the advent of search ads. You could argue that due to their targeting and flexible formats, they are more revolutionary than search ads, and that we haven’t had […]

How Social Networking Saved This Introvert’s Life

Hey. Are you an introvert? Me, too! Pleased to meet you. In our favorite way: digitally! Does social networking make business easier for introverts? It’s made it easier for this introvert. Growing up I was shy and bullied. I’m sure one of you just said, “Awwwww.” Thank you. I never had those early confidence-building sports experiences. I was short. Even though I was pretty awesome at dodge-ball, I was always picked last. I was the thoughtful, quiet, little blonde kid. Never smiling. What was there to smile about? Always knew when you were looking at me. Hated eye contact. Didn’t know what to say when you […]

How to Go Viral and Sell More with Memes

[Originally posted on] Many companies go after engagement in social media. Others go directly for sales. If you can get both engagement and sales at the same time, that’s the holy grail. In this post, we’ll talk about both, using a type of post that not everyone has already worn out. Engagement itself is valuable because it: Grabs Customer Attention: Many companies spend millions just on reach and exposure, but it’s hard these days to grab and hold attention, and the competition just for attention is fierce. Starts a Conversation: Engagement proves you not only got customer attention, but interest, which is one […]

Facebookize: 7 Ways REALLY Adapting To Facebook Will Revolutionize Your Organization

Most companies have not fully adapted to Facebook. That’s one reason why it frustrates them so much. But also, they miss out on a lot of benefits. What can Facebook marketing teach you about more effective marketing, sales and product and service creation? A lot! The Promise of This Post: I guarantee you that if you are thorough with the Facebookize process I describe below: It will dramatically improve your Facebook marketing results (I’ve seen it triple post interactions and website clicks) It will revolutionize how you think about your customers. It will lead to improved ideas for products, services and marketing. It will filter down […]

email vs linkedin inmail

LinkedIn InMail vs. Email for Recruiting and Staffing

Since we’ve been working with email marketing, especially in the recruiting and staffing space, we’ve heard a number of people say they use LinkedInⓇ InMail to find new candidates. And some of those that are recruiting/staffing companies also use LinkedInⓇ InMail to find new clients. We also hear their complaints about LinkedInⓇ, and their lack of results. Frankly, it makes sense to us that they aren’t getting the results they want on LinkedInⓇ. And I say this as someone LinkedInⓇ has endorsed and who wrote a book on LinkedInⓇ for business development. I’ve tested LinkedInⓇ extensively against other platforms and […]

Cold email, Gmail, email

What We Learned From Cold Emailing 175,000 Sales Prospects during COVID-19

Cold emailing is exciting to me right now. It works to drive new business. Even during a pandemic. And you can do it above-board (which is certainly easier in the U.S., outside of California). What’s “cold emailing”? It means emailing new people for the purposes of letting them raise their hands if they’re interested in your offering. It’s a sales email.  Done right, most people welcome them, or at worst ignore them. Done wrong, and you can create ill will, get your domain blacklisted, or even be subject to federal or state penalties. Over the last 6 months, we’ve been […]

Why Sending Cold Emails For New Business Actually Works

Not many things are more controversial in the marketing world than cold email. “You mean SPAM?!” No, actually, we have laws like CAN-SPAM, CCPA, CASL and GDPR that are very specific about when and where and how you can email new contacts without it being spam or illegal. In most of the U.S., you can email anyone as long as you include a street address and an unsubscribe option. “But have they opted in?” Right, if it’s an opt-in list, those are people you’ve already done some marketing to (even if they just viewed your website), so that’s not a […]

cartoon man fishing for leads

5 Secrets for B2B Lead Generation in 2020

Do you want to get more business-to-business leads so that you can grow your new business pipeline and increase sales? Interested in hearing the latest greatest tips and secrets in B2B lead generation? Then this post is for you!

How People Are Creating Social Media Sales & Profits

Are you ready to get more from your social media than just awareness and engagement? Are you dissatisfied with not knowing social media’s impact on your organization’s bottom line? Do you want to join the organizations and marketers who are developing business with social media marketing? Then you’ll love this article, which covers how top marketers are driving and tracking sales and profits with social media marketing in 2018. The State of Social Media Results Recent surveys of marketers and CMO’s tell us that many companies have not yet solved many basic social media marketing problems: Marketing executives rate their integration […]