How People Are Creating Social Media Sales & Profits

Are you ready to get more from your social media than just awareness and engagement? Are you dissatisfied with not knowing social media’s impact on your organization’s bottom line? Do you want to join the organizations and marketers who are developing business with social media marketing? Then you’ll love this article, which covers how top marketers are driving and tracking sales and profits with social media marketing in 2018. The State of Social Media Results Recent surveys of marketers and CMO’s tell us that many companies have not yet solved many basic social media marketing problems: Marketing executives rate their integration […]

How to Go Viral and Sell More with Memes

[Originally posted on Amazing.com] Many companies go after engagement in social media. Others go directly for sales. If you can get both engagement and sales at the same time, that’s the holy grail. In this post, we’ll talk about both, using a type of post that not everyone has already worn out. Engagement itself is valuable because it: Grabs Customer Attention: Many companies spend millions just on reach and exposure, but it’s hard these days to grab and hold attention, and the competition just for attention is fierce. Starts a Conversation: Engagement proves you not only got customer attention, but interest, which is one […]

Facebookize: 7 Ways REALLY Adapting To Facebook Will Revolutionize Your Organization

Most companies have not fully adapted to Facebook. That’s one reason why it frustrates them so much. But also, they miss out on a lot of benefits. What can Facebook marketing teach you about more effective marketing, sales and product and service creation? A lot! The Promise of This Post: I guarantee you that if you are thorough with the Facebookize process I describe below: It will dramatically improve your Facebook marketing results (I’ve seen it triple post interactions and website clicks) It will revolutionize how you think about your customers. It will lead to improved ideas for products, services and marketing. It will filter down […]

cartoon man fishing for leads

5 Secrets for B2B Lead Generation in 2020

Do you want to get more business-to-business leads so that you can grow your new business pipeline and increase sales? Interested in hearing the latest greatest tips and secrets in B2B lead generation? Then this post is for you!

handing off the SEO baton

How to Become an SEO Reseller (and Why You Should)

If you’re a marketing agency or an individual consultant, you might have wanted to provide search engine optimization (SEO) services to one of your clients—but you either didn’t know how to execute a campaign, or you didn’t have the resources to do it properly. SEO is an incredibly popular digital marketing strategy, and for good reason; it’s inexpensive, almost universally beneficial, and has enormous potential for long-term growth. That said, it’s also complicated, so not all marketers can leverage it.  That’s where an SEO reseller program comes into play.  How Do SEO Reseller Programs Work?  SEO reseller programs, at their […]

5 Disturbing But Avoidable Causes of Expensive Online Leads

For business development, lead generation is key. And online leads are a great choice, whether you’re just trying to grow your newsletter of consumers to market to (B2C), or you’re selling directly to businesses (B2B). A few facts for you: 85% of B2B marketers say lead generation is their most important content marketing goal  According to MarketingProfs, Inside Sales (which includes cold outbound email) is one of the most effective sources of new leads. Facebook ads, Google ads, and SEO are great ways to grow B2C newsletter lists. Email marketing is the most common form of B2B lead generation. 53% […]

The 5 Biggest Lead Generation Mistakes

Do you want to grow your business by marketing and selling more effectively? Lead generation is a great way to succeed at online marketing by establishing authority, activating reciprocity, growing a list of prospects and ultimately creating sales. In this article I’m going to talk about 5 major lead generation mistakes that industry leaders don’t make… Sour Milk Content: Almost no content can be evergreen forever. Most content has an expiry date. You need fresh new content, so let me teach you how to innovate it. The Nobody Syndrome: Are you just another voice, or are you special? Showing off your expertise, results […]

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Why Facebook Pages are the DUMBEST Strategy for Lead Generation

Some people ASSUME that, “The best way to do Facebook marketing is through fans and pages.” It’s not. Fan-oriented marketing was one of the main Facebook marketing strategies for years, but eventually most people realized that fans don’t always respond the way you want, and might not be your best new customer prospects. The good news is: you don’t have to market to your fans. There’s a better way. The main problem is organic (non-advertising) visibility. Once you get fans, not enough of them see your posts to make it worthwhile. You have to advertise to your fans to reach […]

Why Women Are Critical To Every Social Media Campaign

It was interesting that even in the Facebook discussion of the Superbowl, the top three gender-age demographics were female. The Facebook campaign with the least commenting we’ve ever seen was for an action-sports-oriented page with 95% male fans. We had focused on building a completely male fanbase, since the client’s experience was that few women purchased their product. But we found out that the result was no discussion at all! Women converse more than men? It depends. Some guys are more chatty. Some guys act like that cliched “strong, silent type.” Even when you’re marketing in a male-dominated niche, we recommend you also advertise […]

Airport Revenue Digital Marketing & Social Media Keynote Interview with Brian Carter

In March, Brian will be speaking about how to drive more visits and revenue with digital marketing and social media to airport operators and concessionaires like Dunkin Donuts, Starbucks and TGI Friday’s at the annual Airport Revenue News conference in Orlando. Here’s an excerpt of his interview with ARN! Ward: What are some key mistakes that you see companies making? Carter: I think one of the biggest mistakes is opinion versus facts. We now have data – we can test whether the customer likes our branding. If you listen to the wrong information, or your information is out of date or […]