Google Ads Management Services | The Brian Carter Group

Research, examine & evaluate past performance & competitive landscape.
Develop your strategy, ad types and networks, campaign organization and settings, and key areas to test.
Discovery of the most relevant keywords and exclusion of negative keywords to ensure only the right prospects see ad.
Crafting ads that work: Headlines, copy, display network image selection.
Strategic and implementation assistance for tracking sales and website results to ensure ad profitability.

Extensive testing of keyword relevance and match types, ad creative, and landing page selection.
Monitoring and proactive optimization to lower cost per conversion and locate areas of additional growth.
Increase the value of each click through landing page and funnel optimization; if needed, design, create and split-test landing pages.
Generate demand from new visitors through display prospecting, and convert previous visitors through remarketing.
Dedicated phone & email support.

Monthly reporting to uncover trends and report on improvement.
Continually enhance quality score components, keyword coverage across head/body/tail segments.
Regularly update keyword relevance and initiate testing for new or seasonal offerings.
Routinely update and polish ad creative, formats & extensions.
Automatically optimize for device-specific performance.
Reassess bidding strategy and budget allocation to Google Ad products.
Invest in new and emerging strategies to uncover incremental traffic while continuing core campaigns.

Google Ads (Formerly AdWords) Management