- Research, examine & evaluate past performance & competitive landscape.
- Develop your strategy, ad types and networks, campaign organization and settings, and key areas to test.
- Discovery of the most relevant keywords and exclusion of negative keywords to ensure only the right prospects see ad.
- Crafting ads that work: Headlines, copy, display network image selection.
- Strategic and implementation assistance for tracking sales and website results to ensure ad profitability.
The Google Ads platform has grown remarkably sophisticated, making it a more valuable channel than ever — and potentially more expensive than ever. Since 2004 we’ve continuously delivered and improved ROI for companies using our Google Ads management services. Lasting success with Google Ads is the result of continuous optimization. It may take months for an account to reach its full potential, with some level of ongoing tuning needed to maintain that level of performance.
No two businesses are identical so ad campaigns shouldn’t be either. Automated or one-size-fits-all options won’t cut it, let alone keep you competitive. We build custom campaigns using the right mix of Google Ads products — responsive display, Gmail remarketing, search, and video.
We offer complete Google Ads management services to hit and maintain your PPC performance goals:
- Extensive testing of keyword relevance and match types, ad creative, and landing page selection.
- Monitoring and proactive optimization to lower cost per conversion and locate areas of additional growth.
- Increase the value of each click through landing page and funnel optimization; if needed, design, create and split-test landing pages.
- Generate demand from new visitors through display prospecting, and convert previous visitors through remarketing.
- Dedicated phone & email support.
- Monthly reporting to uncover trends and report on improvement.
- Continually enhance quality score components, keyword coverage across head/body/tail segments.
- Regularly update keyword relevance and initiate testing for new or seasonal offerings.
- Routinely update and polish ad creative, formats & extensions.
- Automatically optimize for device-specific performance.
- Reassess bidding strategy and budget allocation to Google Ad products.
- Invest in new and emerging strategies to uncover incremental traffic while continuing core campaigns.