Airport Revenue Digital Marketing & Social Media Keynote Interview with Brian Carter

In March, Brian will be speaking about how to drive more visits and revenue with digital marketing and social media to airport operators and concessionaires like Dunkin Donuts, Starbucks and TGI Friday’s at the annual Airport Revenue News conference in Orlando. Here’s an excerpt of his interview with ARN! Ward: What are some key mistakes that you see companies making? Carter: I think one of the biggest mistakes is opinion versus facts. We now have data – we can test whether the customer likes our branding. If you listen to the wrong information, or your information is out of date or […]

20 Free Cowbell Principle Excerpts!

The Cowbell Principle went to #1 bestseller in three categories and #1,209 overall on Kindle! Buy it today for just $2.99 on Kindle. Anyone can read a Kindle on most major smartphones, tablets and computers with their free apps- click to get yours. We’ve partnered to get 20 key excerpts out there for you to read for free. Take a look and read one! We’re super grateful to know so many amazing authors, speakers, entrepreneurs and bloggers… those below are both amazing people and generous, too. 10 Critical Rules for Brainstorming – posted on Aweber.com’s blog by Lynette Young Analytics And The Limits Of Knowledge – on […]

top view image of office desk with notebook and the word blog

10 Blogging Tips: How to Write a Blog

If you want learn to write a great blog post, you’ve come to the right place. You may have realized that the less you put into your writing, the less people read it. There are literally millions of blog posts out there, so you have a lot of competition, and you have to be good to rise above it. You may have written OK blog posts in the past, but if you follow the 10 tips in this article, you’ll be able to write excellent blog posts. And then you’ll get more social shares, links to your website, website traffic- […]

5 Things Your Startup Needs To Know Before Facebook Advertising

Nobody wants to learn the hard way. You want to get customers and prospects. Facebook ads is a very affordable, targeted, powerful way to do that. But you don’t want to waste your ad budget, right? Here are 5 things I’ve learned that most start-ups don’t understand before they starting Facebook advertising… 5 things that can waste your money. #1 Great Ad Performance Requires Testing. And Testing Costs Money It takes money to test ads to find the profitable ads. You have to spend money to make money. The simple fact of digital advertising is that there are a lot of […]

How To Bridge The Offline/Online Customer Experience Successfully

Nowadays, the average customer journey can be rather complicated. Consumers expect retail experiences that are smooth, seamless, and most importantly, omnichannel. As a result, retailers must look at how they can optimize their strategies to offer a holistic presence – bringing together both online and offline operations. Econsultancy tells us that “nearly 40% of online searchers make a purchase after being influenced by an offline channel”. In maintaining an online and offline presence, it can sometimes prove challenging trying to connect the two. With that in mind, here are some tips for bridging the offline/online customer experience successfully. Keeping things […]

Academic References for My Keynotes

I love talking to audience members who come up to me after my keynotes 🙂 Typically, they’re business owners, execs or marketers who want to learn more, or are excited about one ideas or another, or perhaps they really enjoyed the entertainment portion of it, or they want to hire my agency or have me speak somewhere else. More rarely, someone comes up who is a very smart peer or industry consultant or vendor who wants to get into depth on the details. I recently had one of those at my ARN 2018 talk to airport operators and concessionaires. She was very […]

Getting Things Done (Video Interview) with David Allen

Just interviewed David Allen, author of Getting Things Done (2015 edition of book on amazon or barnes&noble | website) for my podcast, “Brian Carter’s Brain”! We spoke about productivity, flow, creativity, inspiration and content marketing. Watch it here:

Without This, Your Content Marketing Is Worthless

Well, to be more accurate, it should be “Without this, your content is wasted.” But I’ll tell you why I titled the blog post that way: sometimes, when people are thinking about creating content, they forget a really important part of marketing. They may not forget about persuading people. Or knowing their audience part. Or utility. Or entertainment. But they forget about that pesky distribution and visibility thing! I ask them: HOW are enough people going to SEE your new content? Here are some weak responses to that question and why they’re weak responses. Afterwards we’ll talk about how you can do better. “We email our content out.” So your […]

Your InfoProducts Empire: Copywriting and Infoproducts with Alyson Lex

A very pleasant and enlightening chat with Alyson Lex of Rock Your Marketing. Alyson Lex got her start working for two of the highest-paid and most sought-after copywriters and strategists in the biz, Dan Kennedy and Bill Glazer. As the marketing manager for their company, Glazer-Kennedy Insider’s Circle, Alyson got a first-class education in all things direct response, marketing and copy. Recently, Alyson began working with coaches, consultants, speakers, authors, podcasters, bloggers, experts and info-marketers to create programs and products that SELL… copy and funnels that CONVERT… and kick-ass strategy to bring it all together into one Info-Empire. We talked […]

Robert Rose from Content Marketing Institute [Video Interview, StoryDNA] with Kathy Klotz-Guest

Kathy Klotz-Guest and I interview Robert Rose, the Chief Strategist for the Content Marketing Institute. He has a background in the entertainment biz, then the whole Silicon Valley startup thang… with an emphasis on great storytelling as a competitive advantage. AND… Robert is the author of The Seventh Era of Marketing.