facebook ad performance problem diagnosis

5 Steps to Diagnosing Facebook Ad Performance Problems

Do you ever run into Facebook ad performance problems? For example: Your campaigns suddenly aren’t performing as well? Your costs start to go up? Your new campaign doesn’t perform nearly as well as previous campaigns? We do mentor and train agency folks like Facebook ads specialists, and one of the big skill gaps we frequently […]

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5 Steps to Create a Killer Go-To-Market Brand For Big Customer Response

I recently walked a small company through creating a new Go-To-Market (GTM) plan. They had struggled for years with multiple marketers and salespeople and had struggled to develop their own pipeline. They were getting a ho-hum response from prospects because: They hadn’t committed to who they were, Prospects didn’t understand what they did, and They […]

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10 Blogging Tips: How to Write a Blog

If you want learn to write a great blog post, you’ve come to the right place. You may have realized that the less you put into your writing, the less people read it. There are literally millions of blog posts out there, so you have a lot of competition, and you have to be good […]

5 Secrets for B2B Lead Generation in 2020

Do you want to get more business-to-business leads so that you can grow your new business pipeline and increase sales? Interested in hearing the latest greatests tips and secrets? Then this post is for you! B2B lead generation is about marketing AND sales. Digital marketer and sales development reps both contribute. But these areas require […]

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Facebook Post Promotion Ads for Lower Conversion Costs? DMMH #4

In this 4th episode of The Digital Marketing Happy Hour, Lynda and Brian discuss how post promotion ads can have direct and indirect effects on your conversion performance, e.g. lowering lead generation costs. Don’t forget to click through and subscribe to the DMMH channel- and comment on YouTube if you have any questions- or even […]

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Video Advertising Tips: YouTube, Instagram and Facebook

In the second installment of our new Digital Marketing Happy Hour Show, we talk VIDEO ADVERTISING! In this episode, we answer questions like: What’s the best type of YouTube ad? Which objective should you choose for your Facebook ad? How long should your videos be for Facebook and Instagram? Enjoy, and don’t forget to subscribe […]

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What Makes a Facebook Ads Expert? Digital Marketing Happy Hour #1

I’m so thrilled to debut a new podcast and youtube channel to you all today! And that I finally got my wife and partner in our digital marketing agency, Lynda Harvey-Carter, into some content where you can see the kind of thinking and work we do every day for our clients and partner agencies. We […]

10 Keys to Retail Franchise Success Based On 7 Years Working With 21 Franchises

Working with, marketing for and keynote speaking to 21 retail franchises for the last seven years, I’ve had access to executives, franchisees, agencies and others in the industry. I’ve interviewed them, brainstormed with them and helped solve their problems. We’ve worked on marketing, sales, management and leadership, generational issues and more. These franchises include McDonald’s, […]

10 Simple Instagram Marketing Tips to Attract More Customers (for Free!)

Businesses and marketer who want to gain customers should be on Instagram. Why? This summer, Instagram announced it has over 1 billion users. With numbers like that, there are plenty of potential customers to attract, and Instagram can be a great tool for acquiring these potential customers. Also… If you don’t figure out how to capitalize on […]

20 Powerful Influencer Marketing Tools

There’s no doubt, influencer marketing is a hot topic, and it can get you business results. Influencer Marketing one of the most searched for types of marketing in Google, behind social marketing and content marketing. Technically, it’s both social marketing and content marketing, because influencers usually use social and content to connect with their audiences […]