5 Disturbing But Avoidable Causes of Expensive Online Leads

For business development, lead generation is key. And online leads are a great choice, whether you’re just trying to grow your newsletter of consumers to market to (B2C), or you’re selling directly to businesses (B2B). A few facts for you: 85% of B2B marketers say lead generation is their most important content marketing goal  According to MarketingProfs, Inside Sales (which includes cold outbound email) is one of the most effective sources of new leads. Facebook ads, Google ads, and SEO are great ways to grow B2C newsletter lists. Email marketing is the most common form of B2B lead generation. 53% […]

The 5 Biggest Lead Generation Mistakes

Do you want to grow your business by marketing and selling more effectively? Lead generation is a great way to succeed at online marketing by establishing authority, activating reciprocity, growing a list of prospects and ultimately creating sales. In this article I’m going to talk about 5 major lead generation mistakes that industry leaders don’t make… Sour Milk Content: Almost no content can be evergreen forever. Most content has an expiry date. You need fresh new content, so let me teach you how to innovate it. The Nobody Syndrome: Are you just another voice, or are you special? Showing off your expertise, results […]

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Why Facebook Pages are the DUMBEST Strategy for Lead Generation

Some people ASSUME that, “The best way to do Facebook marketing is through fans and pages.” It’s not. Fan-oriented marketing was one of the main Facebook marketing strategies for years, but eventually most people realized that fans don’t always respond the way you want, and might not be your best new customer prospects. The good news is: you don’t have to market to your fans. There’s a better way. The main problem is organic (non-advertising) visibility. Once you get fans, not enough of them see your posts to make it worthwhile. You have to advertise to your fans to reach […]

Why Women Are Critical To Every Social Media Campaign

It was interesting that even in the Facebook discussion of the Superbowl, the top three gender-age demographics were female. The Facebook campaign with the least commenting we’ve ever seen was for an action-sports-oriented page with 95% male fans. We had focused on building a completely male fanbase, since the client’s experience was that few women purchased their product. But we found out that the result was no discussion at all! Women converse more than men? It depends. Some guys are more chatty. Some guys act like that cliched “strong, silent type.” Even when you’re marketing in a male-dominated niche, we recommend you also advertise […]

Airport Revenue Digital Marketing & Social Media Keynote Interview with Brian Carter

In March, Brian will be speaking about how to drive more visits and revenue with digital marketing and social media to airport operators and concessionaires like Dunkin Donuts, Starbucks and TGI Friday’s at the annual Airport Revenue News conference in Orlando. Here’s an excerpt of his interview with ARN! Ward: What are some key mistakes that you see companies making? Carter: I think one of the biggest mistakes is opinion versus facts. We now have data – we can test whether the customer likes our branding. If you listen to the wrong information, or your information is out of date or […]

20 Free Cowbell Principle Excerpts!

The Cowbell Principle went to #1 bestseller in three categories and #1,209 overall on Kindle! Buy it today for just $2.99 on Kindle. Anyone can read a Kindle on most major smartphones, tablets and computers with their free apps- click to get yours. We’ve partnered to get 20 key excerpts out there for you to read for free. Take a look and read one! We’re super grateful to know so many amazing authors, speakers, entrepreneurs and bloggers… those below are both amazing people and generous, too. 10 Critical Rules for Brainstorming – posted on Aweber.com’s blog by Lynette Young Analytics And The Limits Of Knowledge – on […]

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10 Blogging Tips: How to Write a Blog

If you want learn to write a great blog post, you’ve come to the right place. You may have realized that the less you put into your writing, the less people read it. There are literally millions of blog posts out there, so you have a lot of competition, and you have to be good to rise above it. You may have written OK blog posts in the past, but if you follow the 10 tips in this article, you’ll be able to write excellent blog posts. And then you’ll get more social shares, links to your website, website traffic- […]

5 Things Your Startup Needs To Know Before Facebook Advertising

Nobody wants to learn the hard way. You want to get customers and prospects. Facebook ads is a very affordable, targeted, powerful way to do that. But you don’t want to waste your ad budget, right? Here are 5 things I’ve learned that most start-ups don’t understand before they starting Facebook advertising… 5 things that can waste your money. #1 Great Ad Performance Requires Testing. And Testing Costs Money It takes money to test ads to find the profitable ads. You have to spend money to make money. The simple fact of digital advertising is that there are a lot of […]

How To Bridge The Offline/Online Customer Experience Successfully

Nowadays, the average customer journey can be rather complicated. Consumers expect retail experiences that are smooth, seamless, and most importantly, omnichannel. As a result, retailers must look at how they can optimize their strategies to offer a holistic presence – bringing together both online and offline operations. Econsultancy tells us that “nearly 40% of online searchers make a purchase after being influenced by an offline channel”. In maintaining an online and offline presence, it can sometimes prove challenging trying to connect the two. With that in mind, here are some tips for bridging the offline/online customer experience successfully. Keeping things […]

Academic References for My Keynotes

I love talking to audience members who come up to me after my keynotes 🙂 Typically, they’re business owners, execs or marketers who want to learn more, or are excited about one ideas or another, or perhaps they really enjoyed the entertainment portion of it, or they want to hire my agency or have me speak somewhere else. More rarely, someone comes up who is a very smart peer or industry consultant or vendor who wants to get into depth on the details. I recently had one of those at my ARN 2018 talk to airport operators and concessionaires. She was very […]