Isn’t it just easier to buy ads?
It’s true that the quicker-results alternative to getting traffic is pay-per-click advertising, specifically Google AdWords and Bing. But optimizing your site will do two things:
- Give your site visitors the confidence to do business with you (remember E-A-T).
- You’re going for organic traffic when you optimize, so the results you get are free. (Ok, they’re mostly free if you’re planning to hire a consultant to do the heavy lifting.)
The Brian Carter Group has offered search engine optimization services to clients since 2004, and Brian has been an SEO thought leader since 2009, participating in Moz’s annual Search Ranking Factor surveys and speaking at their conference. He has also spoken at other SEO industry conferences such as Search Engine Strategies, SMX, and Pubcon, and wrote a column for the Search Engine People blog. Over the years, Brian has assembled a team of SEO experts to apply the latest greatest SEO strategies and tactics to your website.
How long do results take?
SEO is a long-term strategy. In the early days (before 2004), it was often easy to rank for a keyword within days or weeks. But now that more than 20 years have passed, search engines are very good at detecting whether you’re trying to fake it or take a shortcut, and your site can be penalized, sometimes even permanently, for doing that.
The best approach is quality content and quality links, and that takes both time and money. It’s an investment in your site. The amount of time it takes to rank any particular site for a specific keyword depends on how much search engine authority your site already has, and how competitive or difficult that keyword is to rank for.
In ongoing ranking reports, you should see upward movement. Some keywords will respond quicker than others. After several months, it becomes possible to provide more specific estimates on ranking ETAs. And if you want things to move faster, we provide recommendations on how to make that happen – without getting your site banned from the search engines!