We will conduct a very detailed audit of your website, covering everything from indexing to existing search results to inbound links to page load time and more. You will receive a report outlining our findings and suggestions on how to fix any issues we find.
Don’t Let Your Superpower Be Search Engine Invisibility
Our search engine optimization services are all about ranking your website
higher than the tallest building as high as possible in search engine results. You know why you want to be on the first page of Google results, right? To get qualified traffic to your website. How is it possible that Brian Carter Group help you with this?
Because we are SEO wonders! (Seriously, we’re super great at this.)
So, how do we go about optimizing your website?
We follow only white-hat best practices when optimizing websites. Here are just a few things we look at during the optimization process:
These days, SEO success is about offering high-quality, relevant, and useful content to your site visitors.
Google refers to this as E-A-T: Expertise, Authoritativeness, and Trustworthiness.
When you create that high-quality content (proving your expertise on the subject matter), others will link to your site, earning you that authority and trust. Without creating high-quality content and garnering high-quality links, you’ll hit a glass ceiling with your search rankings. Not to mention that people may find your competitors instead of you when they search the web. See item 6.1 in Google’s Search Quality Rater Guidelines.
And let’s not forget about having great keywords!
You may think you know which keywords are best for your site, but are those the words that people are actually typing into that search bar? We can definitely help you find the right keywords and also use them effectively on your site. See the example search results and click on the circles to learn a bit more.
Doing a website redesign and don’t want to lose the rankings you’ve already earned?
There are many considerations when moving or redesigning your website. Be sure your cover all of your bases and plan well in order to keep your site visible. Check out this article for some tips: The Top 11 Causes of SEO Traffic Loss During Website Redesign.
Just like Thor and his hammer…
…we use the best tools out there to help us make your site soar. Here are just a few of them.
The first organic (not a paid ad or shopping) result for “protein powder” was an article called “The 7 Best Types of Protein Powder”. The article was a very in-depth explanation about the different types of protein powder and what each type is best suited for.
In the second search, the user narrows the type of protein powder with the word “natural” and a different set of results comes up.
The first organic result for this search takes the user to the website of a company that makes all-natural protein powders. We land on a category page for protein powder products where they have just the right number of keywords sprinkled into some of the most important places on the page and in the html code.
Example search results:
Click on the circles to learn a bit more.
Isn’t it just easier to buy ads?
It’s true that the quicker-results alternative to getting traffic is pay-per-click advertising, specifically Google AdWords and Bing. But optimizing your site will do two things:
- Give your site visitors the confidence to do business with you (remember E-A-T).
- You’re going for organic traffic when you optimize, so the results you get are free. (Ok, they’re mostly free if you’re planning to hire a consultant to do the heavy lifting.)
The Brian Carter Group has offered search engine optimization services to clients since 2004, and Brian has been an SEO thought leader since 2009, participating in Moz’s annual Search Ranking Factor surveys and speaking at their conference. He has also spoken at other SEO industry conferences such as Search Engine Strategies, SMX, and Pubcon, and wrote a column for the Search Engine People blog. Over the years, Brian has assembled a team of SEO experts to apply the latest greatest SEO strategies and tactics to your website.
How long do results take?
SEO is a long-term strategy. In the early days (before 2004), it was often easy to rank for a keyword within days or weeks. But now that more than 20 years have passed, search engines are very good at detecting whether you’re trying to fake it or take a shortcut, and your site can be penalized, sometimes even permanently, for doing that.
The best approach is quality content and quality links, and that takes both time and money. It’s an investment in your site. The amount of time it takes to rank any particular site for a specific keyword depends on how much search engine authority your site already has, and how competitive or difficult that keyword is to rank for.
In ongoing ranking reports, you should see upward movement. Some keywords will respond quicker than others. After several months, it becomes possible to provide more specific estimates on ranking ETAs. And if you want things to move faster, we provide recommendations on how to make that happen – without getting your site banned from the search engines!