New Interview: Secrets to Turning Quality B2B Leads into Business Wins
I was just interviewed on DesignRush. Here’s an excerpt:
His ultimate tip for delivering relevant and tailored messaging is:
“The #1 thing I want to warn B2B marketers against is using spammy pseudo-personalization, for example, sending mass LinkedIn messages where all you’re personalizing is name, company name, etc. via tokens.
These are easy to see through. It’s either a program or a person who did very little work. It makes sense to get and use data, within reason and respecting privacy, but the actual creative for marketing campaigns needs to be unique and inspired.”
Check out the entire interview here.
An IBM futurist and “Top Expert You Should Listen To,” according to LinkedIn, Brian Carter has been a trusted influencer, agency CEO and keynote speaker for over a decade. He’s built programs and spoken for companies like Microsoft, NBC-Universal, Citrix, Marketo, Salesforce as well as small businesses. He delivers entertaining, motivational keynotes with practical takeaways based on 20 years of cutting-edge work. Brian is a bestselling author you may have seen on Bloomberg TV or in Inc, Entrepreneur, The Wall Street Journal and The New York Times. He has over 250,000 online fans and reaches over 3 million people per year.
