Every business – insurance dispute litigation law firms, bakeries, jewelry stores, etc – knows by now to take advantage of digital advertising opportunities on major social media platforms. But with so many changes in the ever-evolving landscape of online marketing, it can be hard to keep up. What worked a few years ago may no longer be the best option for your business.
Here are three modern ad options you should consider if you want to take your digital advertising efforts to the next level.
This type of ad is available on most major social media platforms and works especially well for businesses that have multiple products or services to promote. Carousels allow you to show off several different images, videos, or links in a single advertisement so that your audience can browse all of your offerings at once.
For example, if you’re a clothing retailer, you might use a carousel ad to showcase several of your best-selling items; or if you’re an e-commerce store, you could use it to show off multiple products from the same category.
Carousels can also be used to tell a story with each image in the sequence and engage your audience in a more creative way.
Stories have become an incredibly popular format for social media users, and businesses can leverage this trend too. Story ads are a great way to target users with content that’s relevant to their interests.
You can use stories to highlight different aspects of your business – from company culture and values to customer testimonials and product demos. You can even use stories to showcase upcoming promotions or events you’re hosting.
Keep in mind that this type of ad works best when it’s kept short, simple, and snappy.
Live streaming is becoming increasingly popular on social media, so it only makes sense that businesses should take advantage of this trend as well. Live ads are often more engaging and dynamic than other types of advertisements – they can capture the attention of a large audience quickly and keep them engaged for longer.
Live ads also provide a great opportunity to connect with your customers in real time – allowing you to answer questions and address any issues they may have about your brand. And since most users are already familiar with this type of content, it’s fairly easy to get started.
Imagine, for example, a furniture store that runs a live ad showcasing its different pieces and discussing the features of each one. Viewers could not only get more information about the products, but they’d also get to interact directly with the company – which can help create more trust and loyalty in the long run.
Social media ads are an essential part of any digital marketing strategy, and there are several types that you can choose from. Carousel ads allow you to showcase multiple images or videos in a single ad, story ads provide valuable information about your brand, and live ads allow you to connect with customers directly.
No matter which type of social media ad you choose, you can use it to reach a larger audience and increase brand awareness. So, start experimenting today and see what works best for your company!
Brian Carter is a popular business expert and keynote speaker with Fortune 500 clients like NBC, Microsoft and Humana as well as small businesses. He delivers motivational keynotes with practical takeaways with the comedic flair of his stand up comedy background. His agency, The Brian Carter Group, creates marketing that excites customers and increases brand visibility, sales and loyalty. Brian is a bestselling author you’ve probably seen on Bloomberg TV or in Inc, Entrepreneur, The Wall Street Journal or The New York Times. He has over 250,000 online fans and reaches over 3 million people per year.