YouTube is the #2 search engine in the world. Advertising on YouTube can grow your brand, drive traffic, improve your lead and purchase conversion rates… oh yeah, and get video views.

  • Whether a true-view ad or action ad, they can be super effective at grabbing attention and the cost per view is roughly the same for 30-second views.

  • People will watch a video longer on YouTube. So, it’s ideal if you’re promoting longer videos from your YouTube channel, such as customer success stories, tutorial videos, or info products. And, if your video ad creative content is longer than 60 seconds, this may be the ad channel for you. As with every ad platform, to get awesome results, YouTube video ads need to be well targeted to the audience and regularly optimized.

  • You need a lot of content online — period. And you need a lot of video for an optimal YouTube campaign. Great ads can range from $0.02-$0.15 per view. Cost per 1,000 impressions for YouTube ads can average $8-$16 with cost per click ranging anywhere from $3.50 to $12.

You could create the world's best YouTube video but if it plays in a forest and no one's around, does it make a sound? Brian Carter

Available ad placements are:

  • Before other videos
  • As a sponsored result in YouTube searches
  • Via Google display ad directed to your video channel

We can also help you plan and create an animated Business Explainer video.