How To Bridge The Offline/Online Customer Experience Successfully
Nowadays, the average customer journey can be rather complicated. Consumers expect retail experiences that are smooth, seamless, and most importantly, omnichannel. As a result, retailers must look at how they can optimize their strategies to offer a holistic presence – bringing together both online and offline operations. Econsultancy tells us that “nearly 40% of online searchers make a purchase after being influenced by an offline channel”. In maintaining an online and offline presence, it can sometimes prove challenging trying to connect the two. With that in mind, here are some tips for bridging the offline/online customer experience successfully. Keeping things […]
Why You Shouldn’t Listen to Marketers Who Don’t Implement
What’s the danger of working with strategists who don’t implement? They can get stuck in theory, or third-hand information that’s speculative, not based in fact. You need marketing and sales results and you don’t want to waste time or money. You can’t afford to go on theories that sound good- you need best practices based in data and experience. What’s Your Source For Marketing Best Practices? I’ve always wondered where social media generalists get their strategy ideas from. New articles? Blog posts? Rumors? I’ve seen repeatedly in the last decade situations where the most insightful case studies were not published because […]
UNMUTE Your Business
A life, business and marketing lesson I learned from my first voice lesson with an OPERA SINGING teacher. Yes, really! Oh, and James Brown. Make it funky! What happened? Singing! I went and got my first singing lesson The first, most basic thing he taught me was to hold your head up and keep your mouth open really wide. It was really uncomfortable! It was just me and the voice teacher in the room- but people who don’t even exist are making fun of me… There’s no one there making fun of me but in my head people are criticizing me. […]
3 Simple Steps to Build a Social Media Marketing Sales Funnel
Originally posted on SME Are you looking for a smart way to use social channels for lead conversion? Are you tracking and leveraging your target customers’ path to buying your product? Collecting fans and followers is one thing, converting them to paying customers can be quite another. That is, unless you have a customized sales funnel in place. In this article you’ll discover how to put together a marketing and sales funnel with the right channels and key trackable metrics. You’ll also find advice on how to test and tweak your funnel for maximum boost. Why Is Your Marketing and Sales Funnel Such […]
How to Learn Facebook Ads: Our Recommended Course of Study
Do you or your employees need more Facebook ad training? As we’ve scaled our digital marketing agency to hire more employees and handle more clients, we’ve also gotten better at training our employees in Facebook ads. Here’s what we recommend to you- the same process we send our employees through: #1 BEGINNERS: First start with this Google spreadsheet I created of recommended videos from Facebook’s own “Blueprint” training. Facebook has some great introductory training. But you don’t need to look at all of it in the beginning. These are the most important modules a beginner needs. #2 INTERMEDIATE: More intermediate for […]
10 Compelling Stats Prove You Need to Prioritize Video Marketing
Everybody loves video, whether it’s TV, movies, cartoons, Hollywood blockbusters, compulsively watching 5 Netflix episodes in a row, sharing some crazy viral video… We all love video, so it’s not surprising that, using video for marketing is becoming more and more critical to achieving business objectives. YouTube is already the #2 search engine in the world. And one Facebook insider has said they believe that within a few years Facebook may be 100% video. 85% of the US internet audience watches videos online. [comScore] 45% of people watch more than an hour of Facebook or YouTube videos a week. [Wordstream] […]
Video Marketing with YouTube and Facebook
People love video. And in marketing, video is becoming more and more important. YouTube is the #2 search engine in the world. One Facebook insider said they believed within a few years Facebook may be 100% video. To keep up, your business needs to market with video effectively. So how do you get the best video marketing results? You need to think about how to: Create great videos, Show them on people’s favorite platforms, and Use advertising to ensure they reach the right people. What are the Best Video Marketing Platforms? Our agency has done experiments, with and without ads, […]
12 Mobile Marketing Stats You Can’t Afford To Ignore
80% of internet users own a smartphone. (Smart Insights) Smartphones have beaten magazines and newspapers and aren’t far behind radio (eMarketer) 71% of marketers believe mobile marketing is core to their business. (Salesforce) By 2019, mobile advertising will represent 72% of all US digital ad spending. (Marketing Land) Consumer time spent on mobile is increasing while time spent with all other media is decreasing (eMarketer) Mobile time is mostly APP time, NOT mobile web usage (eMarketer) Apps account for 89% of mobile media time, with the other 11% spent on websites. (Smart Insights) People are spending over 3 hours a day in apps, […]
REPLAY: Why Retargeting is Even More Important than Email Marketing [Facebook Live Show]
Episode OCHO of Live Online Learning (LOL): To be sure not to miss future live shows, opt in here to join the email list so we can keep you notified! Here’s what we talked about, in addition to attendee live questions we answered: What is retargeting? It’s the best way to stay visible to your hottest leads and best potential customers. It’s a best practice to getting quicker revenue and profits. Retargeting is when ads follow you around- have you ever viewed a site or product and then you see it everywhere? It’s stalking you! Showing ads to people who’ve […]
REPLAY: 5 Marketing & Sales Funnels Mistakes 99% of Businesses are Making [Facebook Live Show]
Episode SEIS of Live Online Learning (LOL): To be sure not to miss future live shows, opt in here to join the email list so we can keep you notified! Here’s what we talked about, in addition to attendee live questions we answered: What IS a Funnel? You may have heard of clickfunnels but that only covers a small part of the whole sales and marketing funnel AIDA: Attention –> Interest –> Desire –> Action Ads –> Landing page –> Content –> Capture/owned media (email/retargeting) –> Sales process What is YOUR Marketing and Sales Funnel? You have a sales funnel even if […]