3 Tips For Leaving A Voicemail As A Business

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If you work for a business that could require you to leave a voicemail for your customers, clients, or patients, it’s vital that you know how to leave a proper, professional voicemail that will convey the information that you intend as well as increase the chances of you getting a callback, if that’s your intention. 

To help you see how this can more easily be done, here are three tips for leaving a voicemail as a business. 

Determine If You Should Use A Script

Whenever you make a business phone call, there’s always a chance that you could be required to leave a voicemail. Because of this possibility, you should think ahead to prepare for leaving a voicemail.

For some people, leaving a voicemail can be stressful, as you don’t want to forget something important that you’re meaning to say. If this is the case for you, you may want to craft a script that you read from as you leave your voicemail. On the other hand, some people find that reading from a script when leaving a voicemail sounds more robotic than they’d like. In this case, you may want to have just an idea of what you want to say but allow yourself the freedom to speak as you feel comfortable. So based on the business you’re working for and your own personality, it’s good to decide what you need to leave an effective voicemail even before you make the phone call. 

Be Personable

Even though you’re not going to be speaking directly with someone when you leave a voicemail, there will be someone listening to your voicemail. And to make sure that they want to return your call, you’ll want to leave a message that’s as personable as possible. 

To be personable and let your personality shine through, you should seek to make some kind of connection with the person you’re leaving the message for. If you’ve met the person before, mention something about your past meeting so that they can remember you and feel more of a connection to you. This will increase the chances of them calling you back. 

Share Your Intention To Follow Up

At the end of your message, something you can do that will make your message more effective is to share your intention to follow up about your message in the future. 

If the person you’re calling knows that you’re just waiting to hear back from them, they might not be inclined to return your message in a timely manner. But if they know that you’ll be calling again or following up in some other way, they might reach back out to you on their own so that you can both wrap up the communication. 

If you often find yourself leaving voicemails for work, consider using the tips mentioned above to help make your voicemails more effective and natural. 

2018 Marketing Director Survey Part 2/2

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If you aren’t aware of it, some amazing people have been putting out a great survey for a number of years. It’s called The CMO Survey, and it asks marketing directors, VP’s of marketing and others key questions to figure out what’s going on with marketing and where we’re headed. We wanted to bring more awareness not just to the great work done by Christine Moorman, her team and those at Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association, but also to the trends uncovered by the latest survey.

We, of course, had some of our own opinions and insights to add on the topics in the survey based on our work in digital marketing and social media over the last 19 years… and it took us 2 hours to get through it all! We put the discussion into two videos. We hope to piece them into smaller topic videos soon.

This is part two of two. Go here for part one.

Discussion by the Brian Carter Group. This podcast is not directly affiliated with CMO Survey. All registered copyrights and trademarks remain the property of original owners.

2018 Marketing Director Survey Part 1/2

//in , , , , /by

If you aren’t aware of it, some amazing people have been putting out a great survey for a number of years. It’s called The CMO Survey, and it asks marketing directors, VP’s of marketing and others key questions to figure out what’s going on with marketing and where we’re headed. We wanted to bring more awareness not just to the great work done by Christine Moorman, her team and those at Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association, but also to the trends uncovered by the latest survey.

We, of course, had some of our own opinions and insights to add on the topics in the survey based on our work in digital marketing and social media over the last 19 years… and it took us 2 hours to get through it all! We put the discussion into two videos. We hope to piece them into smaller topic videos soon.

For now, here is part one of two. Go here for part two.

Discussion by the Brian Carter Group. This podcast is not directly affiliated with CMO Survey. All registered copyrights and trademarks remain the property of original owners.

12 Mobile Marketing Stats You Can’t Afford To Ignore

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80% of internet users own a smartphone. (Smart Insights)

Smartphones have beaten magazines and newspapers and aren’t far behind radio (eMarketer)

71% of marketers believe mobile marketing is core to their business. (Salesforce)

By 2019, mobile advertising will represent 72% of all US digital ad spending. (Marketing Land)

Consumer time spent on mobile is increasing while time spent with all other media is decreasing (eMarketer)

Mobile time is mostly APP time, NOT mobile web usage (eMarketer)

Apps account for 89% of mobile media time, with the other 11% spent on websites. (Smart Insights)

People are spending over 3 hours a day in apps, and only 50 minutes on the mobile web. (GeoMarketing)

57% of users say they won’t recommend a business with a poorly designed mobile site. (CMS Report)

Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. (McKinsey & Company)

70% Of Consumers Delete Emails Immediately That Don’t Render Well On A Mobile Device (Blue Hornet)

 

Mobile Marketing with Jamie Turner [Video Interview]

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Jamie Turner is an internationally-recognized author and marketing thought leader who has helped The Coca-Cola Company, AT&T, CNN and other global brands tackle complex marketing problems. He is the CEO of 60 Second Communications, a full-service marketing agency that has worked with The Coca-Cola Company, Holiday Inn, Maid Brigade and others. He is also the founder of 60SecondMarketer.com, an online magazine that provides tips and techniques for marketers around the globe.

Jamie is a regular guest on CNN and HLN on the topics of social media, mobile marketing and branding. He is also the co-author of Go Mobile, which was the #1 best-selling mobile marketing book on Amazon when it was first released, and also How to Make Money with Social Media, which has just been released in its second edition.