12 Mobile Marketing Stats You Can’t Afford To Ignore
80% of internet users own a smartphone. (Smart Insights)
Smartphones have beaten magazines and newspapers and aren’t far behind radio (eMarketer)
71% of marketers believe mobile marketing is core to their business. (Salesforce)
By 2019, mobile advertising will represent 72% of all US digital ad spending. (Marketing Land)
Consumer time spent on mobile is increasing while time spent with all other media is decreasing (eMarketer)
Mobile time is mostly APP time, NOT mobile web usage (eMarketer)
Apps account for 89% of mobile media time, with the other 11% spent on websites. (Smart Insights)
People are spending over 3 hours a day in apps, and only 50 minutes on the mobile web. (GeoMarketing)
57% of users say they won’t recommend a business with a poorly designed mobile site. (CMS Report)
Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. (McKinsey & Company)
70% Of Consumers Delete Emails Immediately That Don’t Render Well On A Mobile Device (Blue Hornet)
Brian Carter is a popular business expert and keynote speaker with Fortune 500 clients like NBC, Microsoft and Humana as well as small businesses. He delivers motivational keynotes with practical takeaways with the comedic flair of his stand up comedy background. His agency, The Brian Carter Group, creates marketing that excites customers and increases brand visibility, sales and loyalty. Brian is a bestselling author you’ve probably seen on Bloomberg TV or in Inc, Entrepreneur, The Wall Street Journal or The New York Times. He has over 250,000 online fans and reaches over 3 million people per year.
