REPLAY: 5 Marketing & Sales Funnels Mistakes 99% of Businesses are Making [Facebook Live Show]

Episode SEIS of Live Online Learning (LOL):

To be sure not to miss future live shows, opt in here to join the email list so we can keep you notified!

Here’s what we talked about, in addition to attendee live questions we answered:

• What IS a Funnel?
  • You may have heard of clickfunnels but that only covers a small part of the whole sales and marketing funnel
  • AIDA: Attention –> Interest –> Desire –> Action
  • Ads –> Landing page –> Content –> Capture/owned media (email/retargeting) –> Sales process
• What is YOUR Marketing and Sales Funnel?
  • You have a sales funnel even if you don’t know it
  • It’s the steps people take to buy from you
  • Map it out or you won’t know how to improve it
• #1 Mistake: Too Many Steps in Your Funnel
  • People won’t go too far out of their way
  • People want it to be easy
  • People are easily frustrated
  • How many steps do people have to take to buy from you?
  • How many clicks?
  • How many form fields to fill out?
  • Why the fan-getting process doesn’t work
    • Extra step
    • Fans don’t see posts
    • Still have to pay to get visibility
    • Fan buyer overlap is small
• #2 Mistake: Not Getting Enough People Into Your Funnel
  • Most businesses aren’t reaching enough people
  • How many people do you need?
    • Do the math
    • Ubiquity
  • Cold traffic
  • Retargeting to get them back
• #3 Mistake: Not Getting Shares and Virality
  • Don’t sneeze at free exposure and traffic
  • Get more people from the people you already get
  • Is your content valuable enough to get shares?
  • Is it the kind of thing people share?
  • Does it make them look good to share it?
  • Is it easy to share? Share buttons?
• #4 Mistake: Not Creating and Testing Enough Ideas
  • How many funnels have you created?
  • Are you split testing landing pages?
  • How many new ads have you created this week?
  • If you only have one idea for your funnel, what if it doesn’t work?
  • Russell Brunson says on average with a new business idea they have to try 7 funnels before they create one that’s profitable!
  • When we split test landing pages in lead gen we get 5x the leads
  • Too few ideas leaves you vulnerable to failure and going out of business
  • More ideas means bigger results and profits
• #5 Mistake: Don’t Be So Inbound and Anti-Push That You Never Close Any Sales
  • Without customers, you go out of business
  • Does your funnel, content and lead magnets pre-sell them?
  • Does it make the sale easier and more likely?
  • Do you ask for the sale or tell them to buy? Are you using calls-to-action?
  • Sell fearlessly. If your thing is valuable and helpful, and you’re focusing on their pains and problems and they’ll welcome it.