The Key Metrics You Don’t Have That Are Killing Your Profits: A Video Interview with Zach Johnson of Funnel Dash

For most businesses, once they get online, it’s all about growing your list, because you can’t sell everybody the first time they meet you. Only a few people buy the first time they encounter your company. So do you want more profits and sales? Is your funnel efficient? How do you improve it and get more profits? Once you get into list building, and build funnels that drive those people toward a sale, you eventually get to ask the really important questions: What’s the max you’re willing to spend to acquire an email address? How fast can you grow your list? How […]

The Problem With Free Content Marketing

What’s the point of content marketing? What’s the goal? Why do we do it? Some would say it’s to grow an audience. Some say it’s for search engine optimization. Some do it for lead generation. Some only care if it ultimately increases sales. My problem with focusing entirely on freemiums and growing an audience with free content is that it can almost become “guilt-trip content marketing”… “Hey, if we give them a whole bunch of free content, they’ll feel like they owe us and they’ll have to buy from us!” Whether that’s consciously or subconsciously manipulative (no more manipulative than trying to sell people […]

PODCAST: Video Tips, Comedy and “Picking People’s Brains”

One of my best friends in the marketing world, Jason Miller… A man I’ve been on cruises with (yeah I guess we’re old?) A man I’ve studied VIRAL FACEBOOK MARKETING with (we did a landmark ebook called Contagious Content that guided over 100,000 marketers in how to create Facebook posts that get more shares) A man born on the SAME DAY OF THE YEAR AS ME – we are astrological twins!!! A man I’ve watched STEVE VAI play guitar with MY WIFE with… Jason Miller formerly of Marketo now of LinkedIn interviewed me for his podcast, which rocks as much […]

Why Pokémon GO Doesn’t Matter and Your Company Still Has to Advertise

(Putting aside using Pokémon GO to market a local retail business, if that attracts your target market…) Some people say that if your product is good enough, you don’t need to advertise. You’ve never seen a Pokemon Go advertisement, right? Pokémon GO is a huge phenomenon and making them a ton of money, right? So, you probably don’t need ads? You’re right that Pokémon GO is winning- BUT the problem is that 99% of companies don’t have something awesome enough to drive that kind of word of mouth. Pokémon GO piggybacked on a media franchise that had already sold 200 million video […]

Why You Aren’t Getting the Facebook Video Ad Results You Want

Facebook video is huge- Facebook reported seeing 100 million hours of daily video watch time near the end of 2015. And with the newer “related videos feature,” where people are automatically served another video after their current one, you can bet video views have grown dramatically from there. There are a lot of Facebook video options: Facebook Live Facebook video in your personal or page posts Facebook video ads As you might know, I am a big believer in advertising everything you can on Facebook, even if you have a small budget… Before you run away- let me explain! What happens if you don’t use ads […]

How Facebook Cut This Company’s Cost Per Customer by 60%

This is the first case study interview in the relaunch of my podcast. And yes, a lot of my podcasts start as videos. :-) Real companies, real campaigns, real results. One of the biggest problems we struggle with these days is an overwhelm – too much information, too many ideas, too many platforms, too many strategies. What actually works? That’s what we’re going to talk about in these case studies. I think it’s time for social marketing to mature. We’re going to talk to companies that are doing big things in social media, and getting quantifiable, measured results. INTERVIEW: Jonathan Leake (Director […]

The More Ideas You Test the More Likely You Win

You’ve got to test more ideas in digital marketing and social media. Because if you only text one post or one post a day or one ad a week, you’re only going to discover so much stuff and you’re only create so much stuff and you’re only going to get a certain level of results. The more stuff you create, the more ideas you force yourself to have, the more likely you are to find that idea that your customer goes crazy for. I’m talking about… Gigantic engagement rates, Gigantic click through rates, Gigantic sales, Gigantic leads, Incredible conversion rates. […]

Geeky Data Increases Customers and Loyalty

If you’re going to do digital marketing or social marketing you have to have geeks or you have to get a little geeky. What does that mean? You need to get into the analytics, you need to look at your metrics, you have to start keep a track of these stuff. You can’t just put on a content calendar that you think is full of content that you like or your marketing department likes or your CEO likes because what really matters is what your customer likes. That geeky approach, the scientific marketing approach … Facebook is a digital marketing […]

Do You Know What Your Customers Like?

There’s really no point to posting something on Facebook if people aren’t going to be engaged in it. If they don’t watch it or click on it or something, people aren’t going to see it very much and they’re going to stop seeing your stuff. That’s how the Facebook algorithm works. Whether you are a person or a company page, you have to be engaging or you will become invisible. That’s how the newsfeed works, so you have to get engagement. If you have a Facebook page and you’re not checking your engagement rate, or you don’t even know what […]

Facebook Ads Will Grow Your Business

If you know anything about me, you know I love advertising. Why? It’s instant, targeted visibility, probably to your best ideal customer. That’s huge, right? You don’t want to waste time putting great content out there if you don’t know who’s going to see it, how many people are going to see it, when if ever they’ll see it. That’s why I think advertising is great. Why is Facebook advertising so great? So many reasons. One of them is, you can reach anybody, like 70% of people over 13 in the US are on Facebook okay. Millennials? Yeah, they like Snap-chat and […]