Facebook Still Has More Young People Than Instagram… In EVERY Age Group
It seems like every time I talk to someone about Facebook, they talk about how young people are leaving it for Instagram or Snapchat. That may be true. If they go to Instagram, as a marketer, I’m fine with it. We can still market to them on Instagram itself and via the Facebook Ad Manager. But have the YOUTHS really left Facebook? Who knows. So, I thought I’d take a look at the data and find out! The results might shock some of you… Is Facebook Only For Old People? Let’s take a look at how many people are on […]
5 Reasons Facebook Ads Outperform Instagram Ads
Facebook hasn’t had the best year so far, have they? The Cambridge Analytics data scandal, rumors of youth departing Facebook for Instagram & Snapchat, the fact that Instagram seems new & exciting… You can’t blame people for wondering if Facebook is over and Instagram might be the new thing, can you? Is Facebook marketing over or is Instagram marketing better? If so, how should we market on Instagram? What’s All The Hype About Instagram? People love the idea of Instagram marketing because: You can advertise on Instagram though the Facebook ad platform, one of the two best ad platforms in the […]
How People Are Creating Social Media Sales & Profits
Are you ready to get more from your social media than just awareness and engagement? Are you dissatisfied with not knowing social media’s impact on your organization’s bottom line? Do you want to join the organizations and marketers who are developing business with social media marketing? Then you’ll love this article, which covers how top marketers are driving and tracking sales and profits with social media marketing in 2018. The State of Social Media Results Recent surveys of marketers and CMO’s tell us that many companies have not yet solved many basic social media marketing problems: Marketing executives rate their integration […]
2018 Marketing Director Survey Part 2/2
If you aren’t aware of it, some amazing people have been putting out a great survey for a number of years. It’s called The CMO Survey, and it asks marketing directors, VP’s of marketing and others key questions to figure out what’s going on with marketing and where we’re headed. We wanted to bring more awareness not just to the great work done by Christine Moorman, her team and those at Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association, but also to the trends uncovered by the latest survey. We, of course, had some of our own opinions and insights to […]
The Only 5 Ways Small Businesses Can Do Digital Marketing and Social Media
Most small business owners want: More publicity More sales More leads and More new customers Some businesses need them desperately. Business owners hear you can get these things from social media… or digital marketing… or Facebook ads or Google ads, and they want it NOW. But many discover the hard way that it’s not that as easy as it sounds. In my keynotes, I speak to groups of retailers, franchisees and other small business owners , giving tips and advice based on 20 years of digital and social media work, spending millions of advertising and marketing dollars for clients… I […]
2018 Marketing Director Survey Part 1/2
If you aren’t aware of it, some amazing people have been putting out a great survey for a number of years. It’s called The CMO Survey, and it asks marketing directors, VP’s of marketing and others key questions to figure out what’s going on with marketing and where we’re headed. We wanted to bring more awareness not just to the great work done by Christine Moorman, her team and those at Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association, but also to the trends uncovered by the latest survey. We, of course, had some of our own opinions […]
Why Do Social Media & Community Building Actually Work?
The Ecommerce Times was recently writing an article on social media community building and reached out to 15-year digital marketing expert and 10-year social marketing expert Brian Carter for an interview. ECT published some of his responses in this article, “5 Ways to Build Community Around Your Brand.” If you liked that, here are Brian’s complete responses! Q1. Why is it important to build social or community around a brand? When we do social for clients, part of that is building engagement and awareness around a brand and its offerings. In a time where a lot of digital experts have gravitated […]
THE 4 TYPES OF CREATIVE TESTS THAT DRIVE PROFITS
Everybody wants results from digital marketing. But what works for you and your business and your customer is different than what works for everyone else. You can try to follow formulas and systems, and they’ll work to a point, but there is always testing and looking at results and optimizing. Sometimes you find something awesome and creative that drives huge results… But new creative often doesn’t work. It’s risky to try new things. Testing and learning is expensive. Not testing, not creating, isn’t the answer either- you’ll never get noticed- you’ll never learn- but there’s a cost to learning. And […]
Academic References for My Keynotes
I love talking to audience members who come up to me after my keynotes :-) Typically, they’re business owners, execs or marketers who want to learn more, or are excited about one ideas or another, or perhaps they really enjoyed the entertainment portion of it, or they want to hire my agency or have me speak somewhere else. More rarely, someone comes up who is a very smart peer or industry consultant or vendor who wants to get into depth on the details. I recently had one of those at my ARN 2018 talk to airport operators and concessionaires. She was very […]
Airport Revenue Digital Marketing & Social Media Keynote Interview with Brian Carter
In March, Brian will be speaking about how to drive more visits and revenue with digital marketing and social media to airport operators and concessionaires like Dunkin Donuts, Starbucks and TGI Friday’s at the annual Airport Revenue News conference in Orlando. Here’s an excerpt of his interview with ARN! Ward: What are some key mistakes that you see companies making? Carter: I think one of the biggest mistakes is opinion versus facts. We now have data – we can test whether the customer likes our branding. If you listen to the wrong information, or your information is out of date or […]