5 Recruiting Tips for 2019: How Find and Hire More Candidates and Employees
For the first time in history, there are more jobs than people to fill those jobs! Recruiters and HR are struggling because traditional approaches aren’t driving in enough job applicants, or the right job candidates, to solve the problem. Our marketing agency (BCG) has been working with a variety of brands for the last five years to help them reach and attract more ideal job applicants, and I do keynote speeches on recruiting, corporate culture and generational differences. The good news is: whether you’re a human resources professional or you’re a recruiter, the latest Internet tools and strategies can help […]
Retailers: The Top 10 Digital Strategies for Store Visits & Sales in 2020
Are you a retail store owner, manager or marketer? As you know, retail can be very challenging right now, because you’re competing against: Big Box money, scale and technology in the bricks and mortar world Ecommerce convenience, pricing, ubiquity, data and ad budgets from Amazon, Walmart, Bed Bath and Beyond, Wayfair and others. I’ve spoken to thousands of franchisees and independent retail store owners over the last several years. In preparing for those keynotes and trainings, I’ve personally met to discuss their problems and solutions with them. Here are some of the solutions that have worked for them, and we’ll […]
10 Reasons Why You Shouldn’t Freak Out About What Teenagers Are Doing On Social Media
When we hear that teens are leaving Facebook for Snapchat and Instagram, we tend to jump to conclusions. We know that children are the future. But, does that mean that ALL of their habits will become NORMS later on? Is everyone going to leave Facebook?! Will middle aged people try to act like teenagers? Or will teens grow up one day and act more like adults? Maybe some of both… Well, here are the facts: recently, Facebook had dominated the social media landscape among America’s youth – but it is no longer the most popular online platform among teens, according […]
10 Ways to Avoid Getting Duped By Internet Con-Men
Not all con-men are obvious. Some of them are quite successful and well-regarded. But they’re still con-men. The best con-men… you’d never think of them as one. You’d never consider it. They go by different labels. Some con-men call themselves authors, teachers, marketers, salespeople and speakers. I once almost got sucked into a cult. I’ve wasted thousands of dollars on online courses. How about you? Have you ever let someone’s confidence and big promises open your wallet and waste your time and money? There are a lot of con-men in online marketing Not surprising, is it? Marketers love being persuasive […]
Here’s Why Your Sales Emails and LinkedIn Messages Aren’t Working
Your sales emails and LinkedIn messages suck. They’re annoying. They make me want to mark you as spam, not talk to you. You probably think it’s a numbers game. And you’re right: as long as you think it’s a numbers game, that gives you an excuse to suck at it, and your numbers will be super low. And if you treat everyone you email or message the same, and if you don’t get interested in how to get a better response from people: Your numbers will continue to suck. You will give yourself and your company a bad name. You […]
10 Reasons Why Retargeting Ads Are a No-Brainer For Your Business
Here’s the deal. Most of your future customers are not buying from you. It’s true. Every day you are missing out on 99% of your potential customers. You read that right — 99%! Even worse, when you’re not getting people to buy, your competitors are getting those sales and that revenue and those customers. We’re not just fear-mongering here. We’re talking straight data. Most websites and e-commerce sites convert about 1% of their first-time visitors. 99% don’t buy. So… Are you freaking out yet? Don’t worry – there’s a solution to your problem. It’s called retargeting. What is retargeting? Good question. […]
5 Quick Tips To Get More Out of Your Facebook Posts
Are you posting on Facebook, but not getting enough out of it? Want more brand exposure? More interaction? More website traffic? Then you’ll enjoy these 5 quick tips! Facebook Post Tip #1: To Get More of EVERYTHING… Run ads. And I don’t mean boost posts. Get into the Facebook Ad Manager and create post promo ads to show your posts to more people. If no one sees them, no one interacts, no one clicks, nothing else happens! The main benefit of running post promo ads from Ad Manager is that you’ll learn how to get really affordable exposure and interaction, […]
The Biggest Mistake Marketing Strategists Make
The biggest failure of consultants that only do marketing strategy: If they’ve never done implementation they haven’t seen what works and what doesn’t. Get someone who’s done it! If they used to implement and now do strategy, there’s a good chance their ideas are at least several years out of date. Get someone who does it now! Marketing strategists don’t have access to companies doing working strategies right now. They attract companies that are doing it wrong, and they only see outlier case studies of strategy that the media and bloggers write about. Get someone with their own data on […]
Why Facebook Pages are the DUMBEST Strategy for Lead Generation
Some people ASSUME that, “The best way to do Facebook marketing is through fans and pages.” It’s not. Fan-oriented marketing was one of the main Facebook marketing strategies for years, but eventually most people realized that fans don’t always respond the way you want, and might not be your best new customer prospects. The good news is: you don’t have to market to your fans. There’s a better way. The main problem is organic (non-advertising) visibility. Once you get fans, not enough of them see your posts to make it worthwhile. You have to advertise to your fans to reach […]
Gen Z Jobs, Advertising and Social Media Behavior
Gen Z is coming. Gen Z is here. Millennials have been a big challenge to employers, just as every new generation is. We are still grappling with that, and now Gen Z is coming right behind them. Who are they? How are they different? I don’t want to make the mistake with Gen Z many made with Millennials. It took a decade to overcome bad Millennial stereotypes and accept that everyone is unique. Let’s stick to the facts and treat everyone like a real person. Also, Gen Z is young (anyone born from 1997 on), and when looking at any […]