How to Go Viral and Sell More with Memes

[Originally posted on] Many companies go after engagement in social media. Others go directly for sales. If you can get both engagement and sales at the same time, that’s the holy grail. In this post, we’ll talk about both, using a type of post that not everyone has already worn out. Engagement itself is valuable because it: Grabs Customer Attention: Many companies spend millions just on reach and exposure, but it’s hard these days to grab and hold attention, and the competition just for attention is fierce. Starts a Conversation: Engagement proves you not only got customer attention, but interest, which is one […]

Facebook Live Debate with Joel Comm

Joel Comm and I debated the best ways to do Facebook Live well- and whether Facebook and Instagram will kill Snapchat. We talked about some concrete ways to ensure that your Facebook Live is more interesting and successful- I wore some weird hats, we made fun of people and ourselves, and just generally had fun. Enjoy!

VIDEO: 5 Tips for Creating Content Marketing That Gets Bigger Results

New video for you visual/auditory learners! We also just published a companion infographic (opens new window so you can review while listening to video)  

#INFOGRAPHIC: 5 Tips for Creating Content Marketing That Gets Big Results

We also have a video walk-through of how to do this in detail! (opens in new window). Share this Image On Your Site </p><br /><br /><br /> <p><strong>Please include attribution to with this graphic.</strong></p><br /><br /><br /> <p><a href=’’><img src=’’ alt=’5 Tips for Creating Content that Gets Bigger Results’ width=’781px’ border=’0′ /></a></p><br /><br /><br /> <p>

10 Marketing Trends That Will Change The Way You Brand

Have you ever run into conflicts between what a company’s “brand book” dictates and digital marketing success? Are you worried your brand is stuck in the past and you can’t improve customer satisfaction or ROI? Are you concerned you may be vulnerable to disruption? Then you’ll love this article… because we’re going to talk about trends that answer how to solve those problems. Now… Branding IS critical to the success of your company, your products and your services. If you have no identity, and you can’t project that identity to position yourself in the marketplace, your company may fail. It’s also matter of degree. How well […]

The 5 Biggest Lead Generation Mistakes

Do you want to grow your business by marketing and selling more effectively? Lead generation is a great way to succeed at online marketing by establishing authority, activating reciprocity, growing a list of prospects and ultimately creating sales. In this article I’m going to talk about 5 major lead generation mistakes that industry leaders don’t make… Sour Milk Content: Almost no content can be evergreen forever. Most content has an expiry date. You need fresh new content, so let me teach you how to innovate it. The Nobody Syndrome: Are you just another voice, or are you special? Showing off your expertise, results […]

Is Your Brand Killing Your Online Sales?

Ok, I’m exaggerating a bit for emphasis. Again. :-) But there is a situation where trying to stay on brand and portray one perfect image to the world can keep you out of step with the top performers and behind the curve on modern marketing. You see, I don’t know if you realize this or not… but there has been a huge paradigm shift in marketing that started back in 2002… (Really earlier than that, with Claude C. Hopkins back in the 1930’s, but it wasn’t really possible for everyone to adopt it until the Internet and Google and conversion code and […]

cartoon man fishing for leads

32-Cent B2C Leads and $1.82 B2B Leads with Quizzes and Facebook Ads

When we do lead generation for clients- we have achieved $0.32 B2C leads and $1.82 B2B lead with quizzes! We help them create quizzes, ebooks, checklists, whitepapers, and then run Facebook ads to generate the leads. Why? Most people won’t buy the first time they hear about you. If you want customers, you need a list of people to contact over and over again. Those are called leads. You need to generate leads. If you want to do lead generation you need lead magnets. The lead magnet is why people would give you their contact info. Maybe it’s a white paper… maybe […]

What if Your Fans Aren’t Buyers and Your Buyers Don’t Want to Be Fans?

There’s an assumption in social media that if we get fans or followers and cultivate and invest in those relationships, that will create buyers- and possibly even loyal customers. Well, you know what they say about assumptions, don’t you? (If you don’t, ask somebody- I’m not going to say it here, because it’s a little inappropriate!) What if cultivating relationships and engagement with customers doesn’t lead to sales? Ok, so engagement probably leads to SOME sales. What if it doesn’t lead to very many sales? What if they’re really expensive sales and it’s not profitable? The data we have from all our clients suggests that […]

What’s Facebook Ad Relevance Score? Is It Important?

I’m about 99.9% sure Facebook created relevance score because advertisers were not getting that clickthrough rate (CTR) is king… check this out: Think CTR and Relevance Score are related? You just about NEVER see an R2 value this high with ad metrics… the closest to this I’ve seen is the correlation of CTR to CPC, and if I recall that was only around 0.5 or 0.6. If you’ve never heard of scatter graphs and R2 values, here’s some background. Excel actually makes it REALLY easy to create one and get the R2 value at a simple level. The point is, relevance score […]