5 Steps to Diagnosing Facebook Ad Performance Problems
Do you ever run into Facebook ad performance problems? For example: Your campaigns suddenly aren’t performing as well? Your costs start to go up? Your new campaign doesn’t perform nearly as well as previous campaigns? We do mentor and train agency folks like Facebook ads specialists, and one of the big skill gaps we frequently have to train for are: The ability to discover the real cause of a performance problem so that you can take the right action to fix it. An understanding of the most important metrics (besides your key performance indicator) and how to use them to […]
5 Steps to Create a Killer Go-To-Market Brand For Big Customer Response
I recently walked a small company through creating a new Go-To-Market (GTM) plan. They had struggled for years with multiple marketers and salespeople and had struggled to develop their own pipeline. They were getting a ho-hum response from prospects because: That’s a pretty serious situation. Fortunately, they had a good revenue source for other reasons. But the priority was to establish a new pipeline so that they could be more secure and independent, and that all the development work they’d done on their unique offering would pay off. The cool thing was that they were a Google Partner and we […]
10 Blogging Tips: How to Write a Blog
If you want learn to write a great blog post, you’ve come to the right place. You may have realized that the less you put into your writing, the less people read it. There are literally millions of blog posts out there, so you have a lot of competition, and you have to be good to rise above it. You may have written OK blog posts in the past, but if you follow the 10 tips in this article, you’ll be able to write excellent blog posts. And then you’ll get more social shares, links to your website, website traffic- […]
5 Secrets for B2B Lead Generation in 2020
Do you want to get more business-to-business leads so that you can grow your new business pipeline and increase sales? Interested in hearing the latest greatest tips and secrets in B2B lead generation? Then this post is for you!
Facebook Post Promotion Ads for Lower Conversion Costs? DMMH #4
In this 4th episode of The Digital Marketing Happy Hour, Lynda and Brian discuss how post promotion ads can have direct and indirect effects on your conversion performance, e.g. lowering lead generation costs. Don’t forget to click through and subscribe to the DMMH channel- and comment on YouTube if you have any questions- or even suggestions for future videos!
Video Advertising Tips: YouTube, Instagram and Facebook
In the second installment of our new Digital Marketing Happy Hour Show, we talk VIDEO ADVERTISING! In this episode, we answer questions like: What’s the best type of YouTube ad? Which objective should you choose for your Facebook ad? How long should your videos be for Facebook and Instagram? Enjoy, and don’t forget to subscribe to the YouTube channel!
What Makes a Facebook Ads Expert? Digital Marketing Happy Hour #1
I’m so thrilled to debut a new podcast and youtube channel to you all today! And that I finally got my wife and partner in our digital marketing agency, Lynda Harvey-Carter, into some content where you can see the kind of thinking and work we do every day for our clients and partner agencies. We have a lot of fun doing the work and getting results- and we just have a lot of fun. Look forward to hearing what you think about it. Hope you enjoy! We’re calling it The Digital Marketing Happy Hour. It’s fun AND practical. In this […]
10 Keys to Retail Franchise Success Based On 7 Years Working With 21 Franchises
Working with, marketing for and keynote speaking to 21 retail franchises for the last seven years, I’ve had access to executives, franchisees, agencies and others in the industry. I’ve interviewed them, brainstormed with them and helped solve their problems. We’ve worked on marketing, sales, management and leadership, generational issues and more. These franchises include McDonald’s, Hand and Stone Massage, The Floor Trader, Atlantic Bedding & Furniture, PrideStaff, Retrofitness and more. Based on that experience, I’ve created a list of some of the most important keys to success I’ve heard and seen work in the franchise space. I’ve divided them by […]
10 Simple Instagram Marketing Tips to Attract More Customers (for Free!)
Businesses and marketer who want to gain customers should be on Instagram. Why? This summer, Instagram announced it has over 1 billion users. With numbers like that, there are plenty of potential customers to attract, and Instagram can be a great tool for acquiring these potential customers. Also… If you don’t figure out how to capitalize on Instagram, your competitors will. The problem is, managing an Instagram account can be overwhelming. Where do I begin? Am I too far behind to catch up? Do I have the time/resources to manage an account? Do I have to pay for advertising to get attention? […]
20 Powerful Influencer Marketing Tools
There’s no doubt, influencer marketing is a hot topic, and it can get you business results. Influencer Marketing one of the most searched for types of marketing in Google, behind social marketing and content marketing. Technically, it’s both social marketing and content marketing, because influencers usually use social and content to connect with their audiences and to market. So, in case you’re new to this, what IS influencer marketing, exactly? Influencer marketing is when an organization leverages an influencer and their audience to create new customers. Gallup’s research has found that companies with highly engaged customers achieve up to: 50% […]