If you aren’t aware of it, some amazing people have been putting out a great survey for a number of years. It’s called The CMO Survey, and it asks marketing directors, VP’s of marketing and others key questions to figure out what’s going on with marketing and where we’re headed. We wanted to bring more awareness not just to the great work done by Christine Moorman, her team and those at Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association, but also to the trends uncovered by the latest survey.
We, of course, had some of our own opinions and insights to add on the topics in the survey based on our work in digital marketing and social media over the last 19 years… and it took us 2 hours to get through it all! We put the discussion into two videos. We hope to piece them into smaller topic videos soon.
For now, here is part one of two. Go here for part two.
Discussion by the Brian Carter Group. This podcast is not directly affiliated with CMO Survey. All registered copyrights and trademarks remain the property of original owners.
Brian Carter is a popular business expert and keynote speaker with Fortune 500 clients like NBC, Microsoft and Humana as well as small businesses. He delivers motivational keynotes with practical takeaways with the comedic flair of his stand up comedy background. His agency, The Brian Carter Group, creates marketing that excites customers and increases brand visibility, sales and loyalty. Brian is a bestselling author you’ve probably seen on Bloomberg TV or in Inc, Entrepreneur, The Wall Street Journal or The New York Times. He has over 250,000 online fans and reaches over 3 million people per year.