Surprise, Viral Cellos! You Will Laugh And Rock Out To This

What is creativity? It’s just two old things combined in a new way. Here, then, is Anachronistic AC/DC! We will forgive them for having three cellos playing at one point, will we not? What two old things can you combine in a new way to get awesome marketing results?  

This is Video Proof That Chewbacca Has a Neverending Case of the Mondays

Uh oh…

Why Facebook Marketing Is So Freaking Hard For Small Businesses

I think Facebook is the most amazing marketing platform in history. Google is pretty good too. And better for getting the low hanging fruit… sales in the door. But Google doesn’t work for everything and is too expensive for a lot of things. You may have already read my post on the Moz blog “Why Every Business Should Spend at Least $1 per Day on Facebook Ads” – it got around the Internet quite a bit. The essence of that argument was – $1 will help you reach 4,000 people. Any business can be helped by that kind of exposure. And if […]

The Surprising Way I Tripled My Email Signups

I love Pippity. Things have changed a lot. Three or four years ago, a pop-up like this was considered too aggressive. Not anymore. This is the design I ran for a few months. Only 2.9% of people signed up. When I relaunched my two sites as the new BrianCarterGroup.com site I also revised the Pippity. Part of my new branding arc is better integrating my humor and fun-loving personality into business. To be honest, I edit myself a lot- I know there’s a line where humor is bad for business. But sometimes I let loose. I let the real Brian out. That’s […]

This Ridiculous Video Blew the Mind of an Entire Town in Belgium

I’m a big fan of the company who created this… (for a different reason) Honestly, it makes me feel a bit dumb, because it looks about as interesting as the average movie I like.

Here's The Most Epic Selfie (Video) in the World, And Why It's the Same as Clever Facebook Posting

This is 600 days; 125,946 miles; 36 countries; five motorcycles; and one go-pro camera in three minutes. Watch it. This is what a lot of marketing is all about, isn’t it? “I am associating myself with awesome things.” (including that fun song behind the video) Facebook posts can be a photographic version of this. For example, these are the most popular posts from PrideStaff, a recruiting company that thrills its fans with posts that get 3-10% engagement rates (you’re doing well if you get 1%). A lot of great Facebook posting combines 1. What people already think is great – […]

Here’s The Most Epic Selfie (Video) in the World, And Why It’s the Same as Clever Facebook Posting

This is 600 days; 125,946 miles; 36 countries; five motorcycles; and one go-pro camera in three minutes. Watch it. This is what a lot of marketing is all about, isn’t it? “I am associating myself with awesome things.” (including that fun song behind the video) Facebook posts can be a photographic version of this. For example, these are the most popular posts from PrideStaff, a recruiting company that thrills its fans with posts that get 3-10% engagement rates (you’re doing well if you get 1%). A lot of great Facebook posting combines 1. What people already think is great – […]

This Quick Video Is Only Important If You Want To Capture More Customers With YouTube

This quick 5-minute video will make you one of the most effective video marketers in the world, if you watch it and actually do what it says. Believe YOU me, I took some notes and will be doing some new videos this weekend! Later we’re going to have to talk about the best YouTube ads to promote your videos with. They are super-effective at grabbing attention. Combined with the types of videos James talks about here? They’ll will help you capture more customers (that’s code for increase your conversion rates!) than you ever expected.

Here’s Why Conversations Are NOT Critical For Social Media ROI

I’ve always loved conversations…. I have a philosophy degree, for Pete’s sake. (By the way tell Pete I said “Hi,” whoever he is.) Conversations don’t always get results. Ever since I’ve been involved with digital marketing, I’ve always wanted results from it. Don’t you? Don’t you want profits, revenue, sales, leads and website traffic? I do, in that order of priority. If you do too, you’re going to like this blog post. If you don’t, you might think I’m crazy. What’s the point of growing a fanbase (or Twitter followers or email list) without revenue? Owned media (email, fans, followers, members) is powerful and critical to […]

How to Achieve Greatness In Three Easy Steps

That’s all there is to it! ;-) No, really, I’m serious. Read it and do it. If you want more than this, maybe you prefer lots of information and little action. :-p This is about lots of action.