How To Become a Creative Genius: Step One

Facebookize: 7 Ways REALLY Adapting To Facebook Will Revolutionize Your Organization

Most companies have not fully adapted to Facebook. That’s one reason why it frustrates them so much. But also, they miss out on a lot of benefits. What can Facebook marketing teach you about more effective marketing, sales and product and service creation? A lot! The Promise of This Post: I guarantee you that if you are thorough with the Facebookize process I describe below: It will dramatically improve your Facebook marketing results (I’ve seen it triple post interactions and website clicks) It will revolutionize how you think about your customers. It will lead to improved ideas for products, services and marketing. It will filter down […]

QUIZ: Find Out Exactly Which B2B Marketing Channel Is Best For Your Next Campaign

Wow: 35 Epic Stats on Why It's Women Who Actually Drive Social Media

Stats from all of 2013, but these trends are holding.   Data reviews by Alex Hillsberg | See our Twitter

QUIZ: Which More Cowbell Character Are You?

In preparation for my forthcoming book, The Cowbell Principle, this is a fun quiz- we’ll get serious later!

QUIZ: Which Online Advertising Network Is Right For Your Next Campaign?

Take this quiz and find out!

Surprise, Viral Cellos! You Will Laugh And Rock Out To This

What is creativity? It’s just two old things combined in a new way. Here, then, is Anachronistic AC/DC! We will forgive them for having three cellos playing at one point, will we not? What two old things can you combine in a new way to get awesome marketing results?  

This is Video Proof That Chewbacca Has a Neverending Case of the Mondays

Uh oh…

Why Facebook Marketing Is So Freaking Hard For Small Businesses

I think Facebook is the most amazing marketing platform in history. Google is pretty good too. And better for getting the low hanging fruit… sales in the door. But Google doesn’t work for everything and is too expensive for a lot of things. You may have already read my post on the Moz blog “Why Every Business Should Spend at Least $1 per Day on Facebook Ads” – it got around the Internet quite a bit. The essence of that argument was – $1 will help you reach 4,000 people. Any business can be helped by that kind of exposure. And if […]

The Surprising Way I Tripled My Email Signups

I love Pippity. Things have changed a lot. Three or four years ago, a pop-up like this was considered too aggressive. Not anymore. This is the design I ran for a few months. Only 2.9% of people signed up. When I relaunched my two sites as the new site I also revised the Pippity. Part of my new branding arc is better integrating my humor and fun-loving personality into business. To be honest, I edit myself a lot- I know there’s a line where humor is bad for business. But sometimes I let loose. I let the real Brian out. That’s […]