This Ridiculous Video Blew the Mind of an Entire Town in Belgium

I’m a big fan of the company who created this… (for a different reason) Honestly, it makes me feel a bit dumb, because it looks about as interesting as the average movie I like.

Here's The Most Epic Selfie (Video) in the World, And Why It's the Same as Clever Facebook Posting

This is 600 days; 125,946 miles; 36 countries; five motorcycles; and one go-pro camera in three minutes. Watch it. This is what a lot of marketing is all about, isn’t it? “I am associating myself with awesome things.” (including that fun song behind the video) Facebook posts can be a photographic version of this. For example, these are the most popular posts from PrideStaff, a recruiting company that thrills its fans with posts that get 3-10% engagement rates (you’re doing well if you get 1%). A lot of great Facebook posting combines 1. What people already think is great – […]

Here’s The Most Epic Selfie (Video) in the World, And Why It’s the Same as Clever Facebook Posting

This is 600 days; 125,946 miles; 36 countries; five motorcycles; and one go-pro camera in three minutes. Watch it. This is what a lot of marketing is all about, isn’t it? “I am associating myself with awesome things.” (including that fun song behind the video) Facebook posts can be a photographic version of this. For example, these are the most popular posts from PrideStaff, a recruiting company that thrills its fans with posts that get 3-10% engagement rates (you’re doing well if you get 1%). A lot of great Facebook posting combines 1. What people already think is great – […]

This Quick Video Is Only Important If You Want To Capture More Customers With YouTube

This quick 5-minute video will make you one of the most effective video marketers in the world, if you watch it and actually do what it says. Believe YOU me, I took some notes and will be doing some new videos this weekend! Later we’re going to have to talk about the best YouTube ads to promote your videos with. They are super-effective at grabbing attention. Combined with the types of videos James talks about here? They’ll will help you capture more customers (that’s code for increase your conversion rates!) than you ever expected.

Here’s Why Conversations Are NOT Critical For Social Media ROI

I’ve always loved conversations…. I have a philosophy degree, for Pete’s sake. (By the way tell Pete I said “Hi,” whoever he is.) Conversations don’t always get results. Ever since I’ve been involved with digital marketing, I’ve always wanted results from it. Don’t you? Don’t you want profits, revenue, sales, leads and website traffic? I do, in that order of priority. If you do too, you’re going to like this blog post. If you don’t, you might think I’m crazy. What’s the point of growing a fanbase (or Twitter followers or email list) without revenue? Owned media (email, fans, followers, members) is powerful and critical to […]

How to Achieve Greatness In Three Easy Steps

That’s all there is to it! ;-) No, really, I’m serious. Read it and do it. If you want more than this, maybe you prefer lots of information and little action. :-p This is about lots of action.

Brand Managers and CMO's: Does Your Ad Agency Measure Up?

The idea is to get the best possible results on your ad spend. The enemy right now is media buyers. They want to control all the ad spend even though they don’t know how to optimize digital ads. They are still stuck in a 1990’s paradigm. If they won’t share details about your results, you shouldn’t trust them. Ask them how they’re optimizing your ads to get the most out of your spend, and see if they measure up to the benchmarks on the right. On a daily basis, we at The Carter Group are pretty nerdy about doing everything […]

Brand Managers and CMO’s: Does Your Ad Agency Measure Up?

The idea is to get the best possible results on your ad spend. The enemy right now is media buyers. They want to control all the ad spend even though they don’t know how to optimize digital ads. They are still stuck in a 1990’s paradigm. If they won’t share details about your results, you shouldn’t trust them. Ask them how they’re optimizing your ads to get the most out of your spend, and see if they measure up to the benchmarks on the right. On a daily basis, we at The Carter Group are pretty nerdy about doing everything […]

5 Best Practices That Drive Profits For Hosting Companies

It’s been an interesting and successful 12 months working with Microsoft and its hosting partners! Thanks to the amazing Derrick Wheeler, I was honored to be the social media keynote speaker at Microsoft’s Internal SEO conference last year. Since then I’ve create an ebook (see image on the right- available only within the Microsoft Partner Network) and a video with assessment for the Microsoft Partner Network. And then we embarked on a six company pilot program for our Digital Marketing in a Box launch program. The most successful have been those for whom we created an explainer video or whitepaper. […]

Business Building Live Interview with Jay Baer

In this second episode of my series interviewing entrepreneurs, I am very excited to present Jay Baer. You probably have heard of him. He’s super smart and does everything with the highest quality and taste. Jay started five multi-million dollar businesses from scratch. He’s an acclaimed keynote speaker, entrepreneur, technology investor, social media and digital marketing consultant and author. He’s consulted for 29 of the Fortune 500. Author of two best-selling business books. Named one of America’s top 3 social media consultants. Runs the world’s #1 content marketing blog. Has given speeches to hundreds of organizations, including the US State […]