There Are 2 Reasons People Share Content and You Only Want 1 of Them
People will knee-jerk share a Buzzfeed/Upworthy sensationalistic headline. But people aren’t necessarily reading the articles or watching the whole video! “WE’VE FOUND EFFECTIVELY NO CORRELATION BETWEEN SOCIAL SHARES AND PEOPLE ACTUALLY READING.” (source) Ok. There are two reasons people share content: “Ooh! This looks like it will be good.” – didn’t read it “Ooh! This actually is good.” – did read it Buzzfeed and Upworthy are very good at number 1. The Atlantic is good at number 2. Takeaway: Go for quality, long-form content. Actually inform or entertain or solve someone’s problems. Then your shares will lead to reads and even purchases. Why […]
4 Profitable Facebook Posting Tips
1. Write Posts that are Cheerleads for Your Prospects and Fans’ Values and Goals. The biggest problem with Facebook posts is reach. You need to get your audience to like them, and that means you need to know what your audience values and what their goals are. If you can create a post that cheerleads for those values and goals, you’ll get likes and that gives you more reach. 2. Advertise to Promote Your Posts to Your Prospects But we feel that ads are needed to promote posts, because if you only have 1,000 fans and you’re only reaching 50-100 […]
How “Buzz Envy” Is Killing Your Content Marketing Profits
Content Marketing is The Big Thing right now. Everybody wants to write a book about it. Companies want to spend millions on it. Just like previous marketing tsunamis – SEO, digital advertising and social media – content marketing has a “marketing must-do.” As companies begin to adopt content marketing, they run into a few common obstacles: The Red-Headed Stepchild: “Why are people ignoring our content?” The Big Chill: “Why isn’t our content getting more engagement and shares?” The Content Treadmill: “How do we create enough content to stay in front of people frequently?” Curationophobia: “If we curate content, we lose traffic to other websites!” But the biggest […]
Getting Things Done (Video Interview) with David Allen
Just interviewed David Allen, author of Getting Things Done (2015 edition of book on amazon or barnes&noble | website) for my podcast, “Brian Carter’s Brain”! We spoke about productivity, flow, creativity, inspiration and content marketing. Watch it here:
The Business Networking Mistake Everyone Is Making On Facebook
I bet you expect me to say it’s talking too much about business on Facebook. No- that’s not the one I have in mind… in fact I see people do that way too much on LinkedIn. They aggressively pitch strangers, and it doesn’t work. I do think it’s good to network for business on Facebook- with the right people, at the right times. It’s certainly natural for me to do business networking there. I have more business connections on Facebook than personal ones. I count a lot of those business connections as real friends, too. And we get a lot of clients and some […]
Social Selling Is Now As Easy As Engagement
Authors, experts, and influencers sold $10 million dollars worth of eBooks in 1995 almost exclusively through Amazon. In 2014, they sold about $1.6 billion dollars worth of eBooks on Amazon alone. Now influencers, experts, and authors are becoming more digitally savvy and have built email lists, Facebook fan pages, and Twitter accounts. They’re using these channels to sell their digital content using a new tool called Heyocart.com. Heyocart.com allows authors, experts, and influencers to sell to their Facebook fans by asking their fans to simply comment “buy” to purchase. I talked about it at my Social Media Marketing World presentation! Now, […]
When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business
By Jamie Notter and Maddie Grant A lot has been written about the Millennial generation in the last ten years or so, and to be frank, a lot of it is really not helpful, especially in a business context. So, why is the focus of our new book squarely on the Millennials and the way they might be changing just about every aspect of how we learn, lead and grow in organizations? They just happen to be at the right place at the right time. The Millennials are entering young adulthood at a unique point in our history, where society […]
How To Get More Registered Website Users
We have a client who offers free press kits for musicians, along with paid promotional services. Within a few weeks we were getting them users with Facebook ads for as low as $3.25 apiece. With more testing, I hope to improve that to $1.50 or lower. He asked me: Eventually, I’d like to breach the double and then triple digit thousand of users. How can we ramp up our ad usage in order to do that after we test? Is it just a matter of adding more $ to the ad spend or are there other factors involved or ways we can do this? […]
8 Social Marketing Strategies You Shouldn’t Waste Your Time On
LAST UPDATED 3/28/2017: Biggest changes since last year are that I’m now enjoying Instagram, we do ads on Instagram for clients, and we are testing Pinterest ads. Getting the best possible marketing results is not only about doing the most effective things. It’s also about not wasting time on the least effective things. You can’t get great digital marketing results if you’re always try to do EVERYTHING. To be effective in digital marketing you have to BE PICKY about which things you do. Digital marketing and social media is full of blog posts like… “52 More Ways To Market On Pinterest!” “37 New Social Marketing Tools!” “10 Reasons Snapchat Is Awesome!” […]
The 4 Requirements for Facebook Marketing Profits
Not every company profits from Facebook Marketing. But before you blame Facebook, let’s talk. :-) It might be you. Now hang on. This article is based on our experience of what works and doesn’t work for ourclients. We’ve managed a ton of Facebook marketing. We’ve worked with companies like Dramamine, Chloraseptic, NBC/Universal, Carl’s Jr., PrideStaff, and Humana. And we’ve helped dozens of infopreneurs and small businesses. We want every client to get them the biggest possible results for their key metric. When the client can make leads or sales the goal, we push for that. Usually, small businesses are focused on leads and sales because they […]