REPLAY: How to Go Viral and Sell More with Memes [Facebook Live Show]
Episode CINCO of Live Online Learning (LOL):
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Here’s what we talked about, in addition to attendee live questions we answered:
- What are MEMES?
- “An element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means, especially imitation.”
- “A humorous image, video, piece of text, etc., that is copied (often with slight variations) and spread rapidly by Internet users.”
- Not unlike cover songs or music sampling by hip hop and EDM artists
- By nature there is some conflict with copyright and intellectual property, but the law supports music sample and hip hop- memes are very similar.
- Why use MEMES?
- Results
- Big engagement
- Free shares (viral)
- Traffic, leads and sales
- People love them, tap into what they already like
- Quickly recognizable
- Fun
- Easy to create
- Results
- How do you use MEMES?
- Use a site that makes making them easy
- Choose ones everyone knows or will make sense even if they don’t know a lot about memes
- Learn more about them from KnowYourMeme http://knowyourmeme.com/memes/popular
- Avoid memes that could be considered offensive or racist!
- Put the text all at top or bottom so it doesn’t violate FB ad 20% rule
- Fit your sales message into the formula
- Put a link in your post so they can take action on your website or landing page
Brian Carter is a popular speaker and bestselling author selected to be IBM Futurist and recognized by LinkedIn as “an expert you should listen to.” In his 24 years of business success, Brian has worked with organizations of all sizes, including Microsoft, NBC, Salesforce, JP Morgan, Humana and The U.S. Army. His frequent media appearances include Bloomberg TV, ABC, Forbes, The Wall Street Journal, Entrepreneur, AdWeek and The New York Times.
A trusted expert and influencer for a decade, Brian has taught 150,000 students in topics including A.I., sales, generational differences, social media, customer service, leadership, teamwork and marketing. He has 500,000 online fans and reaches an overall audience of over 5 million people each year. Brian’s ideas and insights come from 24 years of trailblazing work in the modern business world, up-to-date experience and deep case-studies. His hands-on, consultative and speaking work with 100’s of companies in 42 industries means you get unrivaled expertise by collaborating with him.
Brian’s business experience, cutting-edge insights, and stand-up comedy background culminate in a keynote speaker and trainer who leaves every audience entertained, motivated and armed with powerful strategies and tactics.
