Twitter Power 3.0 (Video Interview) with Joel Comm
Probably the most ADD interview ever… I talked to Joel Comm about the newest edition of his bestselling Twitter Power book.
Social Media Guerilla Lead Gen Tactics (Video Interview) with Dave Schneider
Twitter and LinkedIn lead generation techniques with Dave Schneider of Ninja Outreach
Lean In: Women in Social Media (Video Interview) with Kathy Klotz-Guest
Discussion with Kathy Klotz-Guest of the importance of women in social media and women’s issues in career and work. For the Brian Carter’s Brain podcast.
Whats Your B.S. Number?
I don’t mean the B.S. you’re probably thinking of. But it’s kind of the same thing. I’ll come back to that. I mean: What’s your Brain Storm number? As in… How many things do you brainstorm when you’re creating? If you’re thinking up new blog post ideas, how many topics do you write out? And then for each of those topics, how many possible blog post titles do you write? For a lot of people, it’s just one. And I’ve done this, too- here’s what it’s like: “Ooh! I came up with a blog post idea.” Then they write it. “Ooh! This would be a […]
How to Stop Paying So Much for Facebook Ad Website Traffic
I was doing a review of someone’s Facebook ads- I won’t tell you who so they aren’t embarrassed- and I discovered a mistake that really surprised me! I’ve never taught this particular distinction because it never would have occurred to me to do this particular mistake… probably because Ad Manager has ingrained this into me by way of its work flow… but here it is: If you want website traffic from Facebook ads, one of the WORST ways to do that is to promote a Facebook page post that has a link in it. <– click to tweet Know what I […]
Shareology (Video Interview) with Bryan Kramer
I spoke with Bryan Kramer about his exciting new book, Shareology. We discussed topics including: The 6 Types Of Sharers How Emotions Play Into Sharing The Impact Of Sharing On Revenue What Makes Things Go Viral The Formula For Sharing You can pre-order Shareology here, and get access to his new Shareology Sharing Platform.
Without This, Your Content Marketing Is Worthless
Well, to be more accurate, it should be “Without this, your content is wasted.” But I’ll tell you why I titled the blog post that way: sometimes, when people are thinking about creating content, they forget a really important part of marketing. They may not forget about persuading people. Or knowing their audience part. Or utility. Or entertainment. But they forget about that pesky distribution and visibility thing! I ask them: HOW are enough people going to SEE your new content? Here are some weak responses to that question and why they’re weak responses. Afterwards we’ll talk about how you can do better. “We email our content out.” So your […]
Why B2B Facebook Ads Beat LinkedIn Ads Every Time
Some people have it wrong. You- savvy reader- probably already know this, though, right? :-) “Facebook doesn’t work for B2B. It’s for B2C,” people say. “Users aren’t on there for work.” Correct, they are on there to be distracted. “I’m bored,” they say. “Show me something awesome!” If that awesome thing you show them happens to help with their work, they’ll click on it. That’s what the data tells us about B2B Facebook advertising. Why FB works for B2B: FB users want distraction. Show them something awesome that helps their work and they’ll click on it. <– click to tweet Besides, we live in an […]
Smart Communication: How Intellectuals Can Talk Good One Day (Video Panel Interview)
Guests Tamsen Webster, Felicia Slattery and Kathy Klotz-Guest discuss with Brian: how smart people sometimes screw up effective communication with jargon and other errors, and how they can communicate more effectively.
Heroes at Work: The Hero’s Journey as a Career Parable for Life Hacking (Video Interview Panel)
Three smartie-pants (Michael Margolis, Kathy Klotz-Guest and Brian Carter) discuss: How can you get further in your career? Do you have a mentor? Also, if you’re a consultants and coaches, how you can mentors heroes. Why might you not be able to reach people with the magical elixir you’ve discovered during your career adventure? Who should you take your elixir to? Critics as threshold guardians Despite your expertise, how do you communicate better in the mainstream? Warning: a little bit of language in case you are sensitive to that! The Velveeta Commercial Michael mentioned: “You’re not ready for that fish”