How to Tell Business Stories People Will Remember Forever
The first in a new series of interviews about how to create better stories- Kevin Allison of the Risk! podcast (1 million downloads a month), The Story Studio and The State, interviewed by me and Kathy Klotz-Guest.
7 Types of Content Marketing that Convert to Profits
What’s the point of content marketing? Is it just getting some blog posts up? Is it creating cool infographics to get tons of shares? Is it becoming a podcaster? Well… those are all examples of content marketing- but what is the point of content marketing? Professional, enterprise-level content marketing… what we should all aspire to- is organized, measured and automated. Great content marketing drives everything toward sales and repeat sales. Conversion and loyalty. That’s the point. Content Marketing is NOT getting as many shares as Buzzfeed. Even when you succeed with top-of-funnel awareness-raising supercool content in your niche, it probably won’t have the broad […]
Small Business, Big Money: Conversion Optimization with Alex Harris [Video Interview]
Two fast-talking digital marketing geeks rap about conversion optimization; that’s getting more sales without more traffic, for you newbies! Check out Alex’s new book Small Business Big Money Online. Watch the interview here: Oh, also, here is the HotJar site Alex mentioned. I’ve already set up some tests with it!
How to Get Massively Creative with Content Marketing Through Improv
Kathy Klotz-Guest, Gary Ware and I discuss how to harness improv and brainstorming to create better content marketing!
Speakers, Authors & Consultants: Do It Marketing with David Newman [Video Interview]
David Newman is a nationally-recognized marketing expert and author of the Amazon #1 bestseller “Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition.” David runs a marketing and training firm dedicated to helping speakers, consultants, and high-fee experts maximize their influence, impact and income. David’s instant-action marketing advice has been featured and quoted in The New York Times, Investors Business Daily, Sales & Marketing Management, Selling Power, Forbes, Fortune, Entrepreneur Magazine, and hundreds of media outlets throughout North America. Free marketing resources are online at http://www.doitmarketing.com
Barnet Bain on Creativity [Audio Interview]
Today our families, workplaces and relationships are being shaken by rapid change. Our guest, Barnet Bain, says we must learn to harness creativity to thrive in this new world. Barnet is an award-winning filmmaker, broadcaster, educator and author of “The Book of Doing and Being: Rediscovering Creativity in Life, Love and Work” coming in July. Forgive us on sound quality- we had to move to phone for this interview- but tons of valuable insights here if you want to be more creative:
Humor at Work with Andrew Tarvin [Video Interview]
Andrew Tarvin is a Humor Engineer at Humor That Works. He teaches people how to enjoy their jobs more while doing them better. Andrew has worked with thousands of people from 100+ organizations, including P&G, GE, and Microsoft, on topics ranging from mastering office communication to humor in the workplace.
The Humor Code with Peter McGraw [Video Interview]
Dr. Peter McGraw (@PeterMcGraw) is an associate professor of marketing and psychology at the University of Colorado Boulder. He is an expert in the fields of emotions and behavioral economics, with a focus on consumer behavior and public policy. McGraw directs the Humor Research Lab (HuRL) and recently co-authored The Humor Code: A Global Search for What Makes Things Funny.
5 Copywriting Profit Tips with Alyson Lex [Video Interview]
Alyson Lex is BACK and this time we’re talking about SPECIFIC copywriting tips, pearls, hacks… and things you should NEVER EVER EVER DO. Watch it! It’s free! And it will help you make more sales and make more money and look sexier at the beach!
Mobile Marketing with Jamie Turner [Video Interview]
Jamie Turner is an internationally-recognized author and marketing thought leader who has helped The Coca-Cola Company, AT&T, CNN and other global brands tackle complex marketing problems. He is the CEO of 60 Second Communications, a full-service marketing agency that has worked with The Coca-Cola Company, Holiday Inn, Maid Brigade and others. He is also the founder of 60SecondMarketer.com, an online magazine that provides tips and techniques for marketers around the globe. Jamie is a regular guest on CNN and HLN on the topics of social media, mobile marketing and branding. He is also the co-author of Go Mobile, which was […]