Where to Get Your Next Awesome Marketing or Brand Idea
It’s a noisy world and a noisy marketplace. Content marketing is driving almost everybody to create more stuff. But you need to stand out to get attention for your products and services. And to stand out you need a great brand and great marketing ideas. Where do they come from? How can you reliably generate a lot more great ideas? Kathy Klotz-Guest, Gary Ware and I have found that the games and exercises from improv comedy can generate great marketing and branding ideas. That’s right, the same games that make you laugh when watching Whose Line Is It Anyway could power your next business […]
10 Sure-Fire Strategies to Boost Your Reputation and Become an Expert
This is a guest post from Ben Fanning, author of The Quit Alternative. Maybe you’ve fantasized about quitting, but you’re not ready to give up your steady paycheck, 401k, or insurance? There is a quit alternative. Transform your current job into a job you love by engaging with it’s full potential, marshaling the resources around you, and seizing the opportunities that are there for the taking. Ten Strategies to Boost Your Reputation and Become an Expert A great way to start transforming your current job is to boost your reputation and become an expert at work that inspires you, as […]
Facebook Benchmarks: Do You Measure Up?
How do you know if you’re doing well on Facebook? And once you’re doing ok, how good can it get? Here are the minimum thresholds and some of the best metrics we’ve seen: Minimum Threshold Awesome Facebook Post Engagement Rate 1.0% 16% Newsfeed CTR 1.0% 5.0% Right Column CTR 0.1% 0.5% Lead Gen Squeeze Page Conv Rate 5.0% 40% Ecommerce Site Conversion Rate 1.0% 3.0% Amazon Product Page Conv Rate 12% 20% B2C Cost Per Lead $10.00 $0.15 B2C Cost Per Sale $10.00 $3.00
How NOT to Connect with Influencers on Facebook
I get a ton of Facebook friend requests. I already have more than 99,000 public followers and 3,500 friends. There’s a 5,000 friend limit, so I can’t friend everybody, and there are dozens of people from around the world that request my friendship per day. I’ve already written about this in The Biggest Networking Mistake Everyone is Making on Facebook… subsequent to that I did get one personal message explaining why someone wanted to connect with me, but it really didn’t do a great job of explaining why I should connect to them. I didn’t want to be a jerk […]
Russell Brunson: Attractive Character & Seinfeld Emails [Video Interview, StoryDNA]
Kathy Klotz-Guest and I interviewed Russell not only because he’s probably the best online direct marketer I know, not only because ClickFunnels is a killer platform for getting online results, but because in his new book DotComSecrets, he talks about a couple great storytelling concepts, the Attractive Character, and the Seinfeld Daily Emails.
Robert Rose from Content Marketing Institute [Video Interview, StoryDNA] with Kathy Klotz-Guest
Kathy Klotz-Guest and I interview Robert Rose, the Chief Strategist for the Content Marketing Institute. He has a background in the entertainment biz, then the whole Silicon Valley startup thang… with an emphasis on great storytelling as a competitive advantage. AND… Robert is the author of The Seventh Era of Marketing.
StoryHOW with Ron Ploof and Kathy-Klotz Guest [Video Interview, StoryDNA]
Kathy Klotz-Guest and I talk to Ron Ploof about storytelling for business and his StoryHOW Pitch Deck… Ron Ploof is a professional business storyteller who teaches how to transform messages, ideas, and presentations into memorable stories… he worked with Epson America and other companies… and he created this really cool deck- so let’s talk about it:
Storytelling for Business with Kevin Allison [Video Interview, StoryDNA]
Kathy Klotz-Guest and I interview the always interesting, always enlightening Kevin Alison, formerly of MTV’s The State, now the mastermind behind the (million downloads a month) RISK! podcast and The Story Studio which trains people in both artistic personal and business storytelling. Here we talk about all of that with a focus on storytelling for business. I took one of Kevin’s workshops in Charleston a couple years ago, and what he shared there really helped and made a ton of sense. I got him to share some of that in this video. It’s very valuable if you want to create stories that grab […]
Uh Oh, Content Marketing Ideas Improvised Live!
The Improv Content Marketing team (go check out Kathy Klotz-Guest and Gary Ware elsewhere too) is back at it again, and this time, we made the foolish commitment to try to improvise content ideas live on camera! Well, it mostly turned out pretty good, considering how it might have gone. No, actually I was pretty impressed- it could have been horrible and there were some pretty cool ideas here. What can you do with this? If your team has been brainstorming but doesn’t have the improv background, you might use this as a touchstone- hopefully we’re modeling support and a willingness […]
The Ultimate Guide to Disappointing Everybody
Step 1: Overpromise. Step 2: Underdeliver. This post is an example to make that point… sorry! :-)