Dr. Peter McGraw (@PeterMcGraw) is an associate professor of marketing and psychology at the University of Colorado Boulder. He is an expert in the fields of emotions and behavioral economics, with a focus on consumer behavior and public policy. McGraw directs the Humor Research Lab (HuRL) and recently co-authored The Humor Code: A Global Search for What Makes Things Funny.
Brian Carter is a popular business expert and keynote speaker with Fortune 500 clients like NBC, Microsoft and Humana as well as small businesses. He delivers motivational keynotes with practical takeaways with the comedic flair of his stand up comedy background. His agency, The Brian Carter Group, creates marketing that excites customers and increases brand visibility, sales and loyalty. Brian is a bestselling author you’ve probably seen on Bloomberg TV or in Inc, Entrepreneur, The Wall Street Journal or The New York Times. He has over 250,000 online fans and reaches over 3 million people per year.