The More Ideas You Test the More Likely You Win
You’ve got to test more ideas in digital marketing and social media. Because if you only text one post or one post a day or one ad a week, you’re only going to discover so much stuff and you’re only create so much stuff and you’re only going to get a certain level of results. The more stuff you create, the more ideas you force yourself to have, the more likely you are to find that idea that your customer goes crazy for. I’m talking about… Gigantic engagement rates, Gigantic click through rates, Gigantic sales, Gigantic leads, Incredible conversion rates. […]
Geeky Data Increases Customers and Loyalty
If you’re going to do digital marketing or social marketing you have to have geeks or you have to get a little geeky. What does that mean? You need to get into the analytics, you need to look at your metrics, you have to start keep a track of these stuff. You can’t just put on a content calendar that you think is full of content that you like or your marketing department likes or your CEO likes because what really matters is what your customer likes. That geeky approach, the scientific marketing approach … Facebook is a digital marketing […]
Do You Know What Your Customers Like?
There’s really no point to posting something on Facebook if people aren’t going to be engaged in it. If they don’t watch it or click on it or something, people aren’t going to see it very much and they’re going to stop seeing your stuff. That’s how the Facebook algorithm works. Whether you are a person or a company page, you have to be engaging or you will become invisible. That’s how the newsfeed works, so you have to get engagement. If you have a Facebook page and you’re not checking your engagement rate, or you don’t even know what […]
Facebook Ads Can Grow Your Business
If you know anything about me, you know I love advertising. Why? It’s instant, targeted visibility, probably to your best ideal customer. That’s huge, right? You don’t want to waste time putting great content out there if you don’t know who’s going to see it, how many people are going to see it, when if ever they’ll see it. That’s why I think advertising is great. Why is Facebook advertising so great? So many reasons. One of them is, you can reach anybody, like 70% of people over 13 in the US are on Facebook okay. Millennials? Yeah, they like Snap-chat and […]
Why You Have to Market with Facebook Video
I mean it’s obvious why Facebook video rocks, right? I mean you see a ton of it in your news feed. Right? It’s always there. Facebook live, Facebook edited videos, it’s constantly there and you’re getting pulled in from one video to another through that carousel experience. You may be watching a sequence of videos before you even realize it. It’s very popular and Facebook is pushing it like crazy, they definitely want to beat YouTube. YouTube just put out there YouTube Live thing, so Facebook and YouTube are fighting for video. There’s a huge war in general about the […]
The 5 Facebook Ads Every Company Should Run
Facebook is the king of social media. It has the most users and the best advertising platform. You absolutely have to be marketing on Facebook. Everyone does. Period. And because of the organic reach problem you have to be advertising on Facebook if you want to market on Facebook. But Facebook advertising is a blessing, not a curse. Here’s why I love the Facebook ads platform: Biggest reach Most affordable 13 types of ads Reach anybody for any purpose Works for B2C and B2B It’s a big, sophisticated, powerful platform you can easily get lost in, even if you’re an expert. […]
How Not to Suck at Live Video
Here’s the problem with LIVE VIDEO, which yes is a huge opportunity for those who use it well: Most live Facebook videos I see make me say, “Ah, well that’s why you’re not on real TV…” Be careful that, with your broadcast, you’re not saying to everyone, “My narcissism makes me believe that OF COURSE you will want to watch me now that I can broadcast to anyone! Why? Because it’s ME!!!” And make sure you pay attention to how long people watch- video retention time is the most important metric and the biggest reality check. People DO NOT watch […]
Are You a “Checkbox” Marketer?
Are you thinking about your marketing primarily in terms of getting it done? …creating social posts, ads, images, podcasts, blog posts…? …then putting it out there? …then you feel like you’re done? If so, you might be a checkbox marketer. Now there’s absolutely nothing wrong with getting things done. Obviously you’re not going to be very successful if you can’t get things done. So, congratulations for getting things done. Truly. It’s not easy these days. There are a lot of distractions. But the marketers who are getting the best results are not thinking in terms of just getting stuff done. Optimizers, the opposite of checkbox marketers […]
10 Shocking Facts About Feedback That Will Help You Succeed In Business
I HEREBY GIVE YOU ALL PERMISSION to point out anything I do that you think could be better. Please give me constructive feedback whenever you want. It won’t make me like you less. It will make me LIKE YOU MORE (if you care about that). Your feedback might be right and it might be wrong. But I am 100% confident it won’t kill me. I will consider your feedback, and decide whether or not to change what I’m doing. #1 We all have blind spots. You don’t know what you don’t know. We have well-researched stubborn cognitive biases. #2 Feedback and […]
NEW BLOG POST: Why “NEW” is Killing Your Business
HEY. Words sell. Some words grab your attention so hard they give you whiplash. LOOK. Certain words wipe your memory of what you were working on before. They reprioritize everything else. They take precedence. NEW. The ironic thing is: if you want profits, you need something old and proven. But old is not sexy. Profits should be sexy but they’re not. Cash is sexy, I guess. NEW. But somehow a new feature, a new platform, a new book, a new course hijacks your brain and kills everything else you were working on before. NEW. For example, email marketing and google ads […]