Facebook Benchmarks: Do You Measure Up?
How do you know if you’re doing well on Facebook? And once you’re doing ok, how good can it get? Here are the minimum thresholds and some of the best metrics we’ve seen:
| Minimum Threshold | Awesome | |
| Facebook Post Engagement Rate | 1.0% | 16% |
| Newsfeed CTR | 1.0% | 5.0% |
| Right Column CTR | 0.1% | 0.5% |
| Lead Gen Squeeze Page Conv Rate | 5.0% | 40% |
| Ecommerce Site Conversion Rate | 1.0% | 3.0% |
| Amazon Product Page Conv Rate | 12% | 20% |
| B2C Cost Per Lead | $10.00 | $0.15 |
| B2C Cost Per Sale | $10.00 | $3.00 |
Brian Carter is a popular business expert and keynote speaker with Fortune 500 clients like NBC, Microsoft and Humana as well as small businesses. He delivers motivational keynotes with practical takeaways with the comedic flair of his stand up comedy background. His agency, The Brian Carter Group, creates marketing that excites customers and increases brand visibility, sales and loyalty. Brian is a bestselling author you’ve probably seen on Bloomberg TV or in Inc, Entrepreneur, The Wall Street Journal or The New York Times. He has over 250,000 online fans and reaches over 3 million people per year.
