If your business website isn’t really producing the response you had hoped to see when you first launched, boosting traffic may be as simple as tweaking a few aspects of your design. The more you know about effective digital design, the more productive your content will be.
Take a few moments out of your day to revisit some of the most basic digital design aspects. Here is a brief look at some design tips that will help you refine your business website, and draw more traffic to your digital home base today.
Keep your navigation simple
Design your website to be inviting and easy for arriving web users to explore. A simple navigation bar along the top of your site’s design is the best way to encourage exploration.
Clearly lay out the various information offered on your site. This home loan company in Australia provides an excellent example of a stationary navigation setup in motion.
Add elements of communication
Communication is a top priority when you’re working to create a business website that turns interest into conversions. People need the ability to gather more specific information, and a company that quickly responds to its customer base is a company that finds success.
Design your website to make it easy for users to communicate with your operation, and make certain to provide swift responses to inquiries. Add an email signup form to your contact page, alongside several phone contacts, and maybe even a chat bot.
Learn to incorporate SEO
Search engine optimization should be a regular part of your vocabulary if you’re working to design a business website that actually connects with your consumer base online.
SEO is just a base term that includes a long list of design tactics for boosting the usability, rankability, and visibility of your content. You’ll have to dig into all there is to learn to really grab hold of what SEO really aims to achieve.
Show users who you are as a business
Your website should represent the mission, goals, and good qualities of your business. Your “About” page is where this information is best served.
Give web users a brief bio about the achievements of some of your most pivotal employees. You may also benefit from adding a few customer testimonials. People like to hear that others have had a positive experience.
Design to keep users engaged
Whatever you do, make sure your design makes people want to do something. Engagement will buy you precious moments to strike up a lasting connection with visiting web users. Add videos, high quality images, and a few compelling call to action entries to give users a whole experience while visiting your pages.
Brian Carter is a popular business expert and keynote speaker with Fortune 500 clients like NBC, Microsoft and Humana as well as small businesses. He delivers motivational keynotes with practical takeaways with the comedic flair of his stand up comedy background. His agency, The Brian Carter Group, creates marketing that excites customers and increases brand visibility, sales and loyalty. Brian is a bestselling author you’ve probably seen on Bloomberg TV or in Inc, Entrepreneur, The Wall Street Journal or The New York Times. He has over 250,000 online fans and reaches over 3 million people per year.