If you’re looking to build a more comprehensive digital marketing campaign, you need to know what tools you have at your disposal. Understanding what you have to work with will grant you a more versatile ability to market your business online.
Lucky for you, everything you need to know can be found with the right search inquiry online. Start by checking out a few digital marketing tools for your business. Here is a quick look at some of the most influential ways to craft a winning digital marketing campaign.
Branch your marketing efforts out with podcast advertising to engage your target audience online. Podcasting keeps people interested with visual engagement and the opportunity to learn something new.
With a strong podcast marketing effort, your business stands to experience a range of benefits. Increased sales, hyper targeting abilities, and a small boost in SEO make podcasting a tool to consider.
Social media management
Social media is a huge part of running a successful marketing campaign online. You go where the people are, and the people love their social media.
However, your business needs more than one platform to cast the widest net, and managing all those social media profiles can become quite challenging.
The good news is that there’s a long list of programs that will help you manage your social media profiles in one place. Check into what Hootsuite can do for your business.
Google marketing tools
Google gives business owners a bone with their array of marketing tools. If you’re not in tune with what Google has to offer your digital marketing efforts, today is a good day to check it out.
Google offers the ability to analyze the performance of your digital content, keyword assistance, and much more. The best part about using Google tools is that you can do it all for free.
Email marketing is another influential element when carving a path in digital marketing. Your business can get a lot out of keeping the conversation moving via email.
Managing a successful email marketing effort is much easier when you have the help of a program like MailChimp. Send emails out to hundreds of people in a fraction of the time it would take to do the work manually.
Tools for collaboration
Keeping everyone within your operation on the same page is also an essential part of running a successful digital marketing campaign. Your business professionals can collaborate on projects and keep track of progress along the way with the help of a capable tool like Trello.
Overall, if you find the right collection of marketing tools, your business will make a more memorable impression on your digital audience. Take the time to find the programs that best complement your operation.
Brian Carter is a popular business expert and keynote speaker with Fortune 500 clients like NBC, Microsoft and Humana as well as small businesses. He delivers motivational keynotes with practical takeaways with the comedic flair of his stand up comedy background. His agency, The Brian Carter Group, creates marketing that excites customers and increases brand visibility, sales and loyalty. Brian is a bestselling author you’ve probably seen on Bloomberg TV or in Inc, Entrepreneur, The Wall Street Journal or The New York Times. He has over 250,000 online fans and reaches over 3 million people per year.