Facebook Benchmarks: Do You Measure Up?
How do you know if you’re doing well on Facebook? And once you’re doing ok, how good can it get? Here are the minimum thresholds and some of the best metrics we’ve seen:
| Minimum Threshold | Awesome | |
| Facebook Post Engagement Rate | 1.0% | 16% |
| Newsfeed CTR | 1.0% | 5.0% |
| Right Column CTR | 0.1% | 0.5% |
| Lead Gen Squeeze Page Conv Rate | 5.0% | 40% |
| Ecommerce Site Conversion Rate | 1.0% | 3.0% |
| Amazon Product Page Conv Rate | 12% | 20% |
| B2C Cost Per Lead | $10.00 | $0.15 |
| B2C Cost Per Sale | $10.00 | $3.00 |
Brian Carter is a popular speaker and bestselling author selected to be IBM Futurist and recognized by LinkedIn as “an expert you should listen to.” In his 24 years of business success, Brian has worked with organizations of all sizes, including Microsoft, NBC, Salesforce, JP Morgan, Humana and The U.S. Army. His frequent media appearances include Bloomberg TV, ABC, Forbes, The Wall Street Journal, Entrepreneur, AdWeek and The New York Times.
A trusted expert and influencer for a decade, Brian has taught 150,000 students in topics including A.I., sales, generational differences, social media, customer service, leadership, teamwork and marketing. He has 500,000 online fans and reaches an overall audience of over 5 million people each year. Brian’s ideas and insights come from 24 years of trailblazing work in the modern business world, up-to-date experience and deep case-studies. His hands-on, consultative and speaking work with 100’s of companies in 42 industries means you get unrivaled expertise by collaborating with him.
Brian’s business experience, cutting-edge insights, and stand-up comedy background culminate in a keynote speaker and trainer who leaves every audience entertained, motivated and armed with powerful strategies and tactics.
