Why Likable Ads Cost 10x Less on Facebook
Facebook lowers your ad price the more people LIKE it.
You get 10x the exposure from likable ads compared to unlikable ads.
Why? Facebook charges you less for likable ads because they need to keep their users. Unlikable ads could make users leave Facebook.
Here’s a dog post that reached a million people for $400.
Why a dog? People LIKE dogs.
You can make the dog (and other likable things) relevant to your business. I’ll show you how.
In high school, kids hang out with the unlikable kid if he’s rich. He has to pay people for attention. But they’ll buy the cool kid lunch even if he’s poor if they LIKE him.
You may already know how to do great sales messages for your company. But people don’t always LIKE pure sales messages.
And if you take my Facebook ads course, I can show you IN DETAIL how to make your sales messages more likable, so you can get 10x the exposure!
Brian Carter is a popular business expert and keynote speaker with Fortune 500 clients like NBC, Microsoft and Humana as well as small businesses. He delivers motivational keynotes with practical takeaways with the comedic flair of his stand up comedy background. His agency, The Brian Carter Group, creates marketing that excites customers and increases brand visibility, sales and loyalty. Brian is a bestselling author you’ve probably seen on Bloomberg TV or in Inc, Entrepreneur, The Wall Street Journal or The New York Times. He has over 250,000 online fans and reaches over 3 million people per year.