The Client: A Boutique Fitness Company
Personas We Developed for Targeting
Research, create and test digital audiences personas.
The Perfect Workout is a boutique fitness company with over 60 locations in the US. They offer private studio training using an exercise method for body sculpting that is safe post-injury and ideal for an aging population.
Traditional advertising, primarily print and radio, became impractical after their rapid growth, doubling their number of studios and expanding from 2 counties in California into 9 states.
Create a new customer acquisition channel. Make it digital and make it profitable.
Research, create and test digital audiences personas.
Flower Child
Fitness First
Mature Glamour
Watching Weight
Your Bubbie
Harvest the study data from brick & mortar market analyses, then research, test, and validate that data for digital advertising.