The Client: A Boutique Fitness Company
Personas We Developed for Targeting
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The Perfect Workout is a boutique fitness company with over 60 locations in the US. They offer private studio training using an exercise method for body sculpting that is safe post-injury and ideal for an aging population.
Traditional advertising, primarily print and radio, became impractical after their rapid growth, doubling their number of studios and expanding from 2 counties in California into 9 states.
Mission
Create a new customer acquisition channel. Make it digital and make it profitable.
Flower Child
Fitness First
Mature Glamour
Watching Weight
Your Bubbie
How We Overcame
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Client Victories
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