The Client: A Boutique Fitness Company
45% Lead Conversion Rate (from click)
<1% Cost Per Engagement
The Perfect Workout is a boutique fitness company with over 60 locations in the US. They offer private studio training using an exercise method for body sculpting that is safe post-injury and ideal for an aging population.
Traditional advertising, primarily print and radio, became impractical after their rapid growth, doubling their number of studios and expanding from 2 counties in California into 9 states.
Create a new customer acquisition channel. Make it digital and make it profitable.
Harvest the study data from brick & mortar market analyses. Research, create and test digital audiences personas.
Ad CTR: 4-10% (0.9% industry baseline).
Decreased from $0.15 CPE
Increased from 3.3% CTR