The Surprising Way I Tripled My Email Signups

I love Pippity.

Things have changed a lot. Three or four years ago, a pop-up like this was considered too aggressive.

Not anymore.

This is the design I ran for a few months.

Only 2.9% of people signed up.

When I relaunched my two sites as the new BrianCarterGroup.com site I also revised the Pippity.

Part of my new branding arc is better integrating my humor and fun-loving personality into business.

To be honest, I edit myself a lot- I know there’s a line where humor is bad for business. But sometimes I let loose. I let the real Brian out. That’s what I did.

Here’s what I wrote, with that in mind:

Now 10.2% of my visitors opt in. That’s 3.33 times more emails.

AND part of why they’re opting in is my sense of humor, which means these email subscribers are going to be more particularly tuned in to my brand. My emails won’t have to be as blah as my old signup form was.

They’ve signaled that they like my brand. That’s going to increase conversion rates and lower my cost per sale.

This is the power of hyperbole. Exaggerate things until they are obviously ridiculous, and you give people a little bit of entertainment. They know I’m not really going to cry (although I do, every night)… and the extra W’s make it sound like I’m yelling longer. These things surprise the brain and make people pay more attention.

Deliver value, but have fun with it!