• Instagram
  • Facebook
(844) 877-5455 • hello@briancartergroup.com
The Brian Carter Group
  • Services
    • Strategic Plans, Audits with Recommendations
      • Do You Exceed Industry Benchmarks? We will audit your existing channels & accounts and research your industry & competitors. Using our strategic recommendations & action items, we will work with you to build fresh and creative digital & social marketing plans.
    • Search Engine Optimization Services (SEO)
    • Social Media Advertising & Pay-Per-Click Advertising
      • Engagement Advertising and Post Promotion
      • Facebook Advertising Services
      • Google Ads (Formerly AdWords) Management
      • Instagram Ads
      • Affordable Lead Generation Services
      • Remarketing With Social, Search, and Email
      • YouTube Advertising Management
    • Content Marketing
      • Custom Landing Pages
      • Email Marketing
      • Social Media Post Creation
    • Agency Partnerships (White Label)
      • Marketing, advertising and design agencies outsource your SEM or PPC ad management to experts.
      • -
      • BCG will whitelabel any service: content marketing, conversion optimization, ad management on one or multiple channels.
  • Clients
  • Case Studies
  • Our Digital Marketing Team
    • Brian Carter Bio
      • Keynote Speaker
      • Press
      • Meet Fun Brian!
    • About Lynda Harvey-Carter
    • About Tracey Kazimir-Cree
    • About Josh Williams
    • About Carly Molstad
  • Blog
  • Top Posts
    • What We Learned From Cold Emailing 175,000 Sales Prospects during COVID-19
    • The 6 Types of Facebook Posts That Go Viral
    • Why Facebook Marketing Is So Freaking Hard For Small Businesses
    • 5 Secrets for B2B Lead Generation in 2020
  • Contact Us
  • Search
  • Menu Menu

Google Ads Audit

Do you feel stuck with your Google Ad Account’s progress?

  • Not sure why your Google ads aren’t performing better?

  • Have you seen decreases in performance? Or has it never performed well?

  • Are you overwhelmed by the complexity of Google Ads and what the right next moves are to improve it?

Puppy stuck in a gate (her Google Ads account is getting her down.)

Sherlock Holmes kids with magnifying glassesGood news! The Brian Carter Group has multiple Google ad experts with anywhere from 12 – 16 years experience each running tons of Google ads, and how to diagnose and fix every problem in the Google advertising world, whether you’re a one-person show, a giant enterprise, or anywhere in between.

And we perform detailed audits of ad account performance, giving you recommendations for how to take your performance to the next level.

In your Google Ads audit, we examine:

  • Ad Account Strategy
  • Performance
  • Campaign Settings
  • Targeting (Ad Groups)
  • Keywords
  • Ads

To be more specific, we make clear and practical recommendations after looking at things like:

  • Your business and Google goals, and how well they are being accomplished.
  • Google Analytics setup and insights. Is it set up properly? Are GA goals working?
  • Conversion tracking issues. Is everything tracking properly? Does anything need to be tracked better?
  • Other channels that could supplement your Google Ad efforts.
  • Performance trends: How things are going recently vs. last month and last year.
  • Your ad account’s performance vs. standard Google Ad benchmarks and benchmarks in your own industry. Are your click-through rates (CTR), cost per click (CPC), conversion rates, and other metrics up to par?
  • Networks, geotargeting, and bid adjustments.
  • Goals, bidding method, ad rotation, and conversion settings.
  • Ad Group keyword theming, number of ad groups tests, demographics and audiences.
  • Keyword selection thoroughness, match types, keyword bidding, and negative keywords.
  • Ad testing volume and optimization, extensions, ad customization to targets, landing page testing, creative, dynamic search ads and responsive search ads.
  • Phone calls, cost per call, PTR.
  • Youtube ads, view rate, CTR, testing, and creative insights.

Plus, we give best practice recommendations for your goals, whether ecommerce, lead gen, or something else.

Beginning with our comprehensive Marketing and Advertising Strategy Questionnaire, this service includes:

  1. Initial one-hour phone meeting with you for background and goals.
  2. Complete review of your Google Ad account.
  3. Delivery of Audit & Recommendations Document: usually at least 20+ pages, delivered as a PDF of a slide deck.
  4. Phone Call wth you to review the audit, and answer any questions you might have.
  5. Timeline for completion: 2-3 weeks. Expedited turnaround may be available upon request.

Google Ads Audit Pricing

Google ad audit pricing can range from $500 to $10,000, depending on your budget and the scope we agree on. The complexity of your account and your goals for the audit are taken into account. For more, contact us and we’ll take a brief look at no charge to you, answer any questions you have about the audit, and give you a proposal.

Let’s Team Up!
Scroll to top

This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience. By using this website, you accept the use of cookies.

AcceptNo, thank you.

Cookie and Privacy Settings



How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

Google Analytics Cookies

These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.

If you do not want that we track your visit to our site you can disable tracking in your browser here:

Other external services

We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Google reCaptcha Settings:

Vimeo and Youtube video embeds:

Other cookies

The following cookies are also needed - You can choose if you want to allow them:

Accept settingsHide notification only

Stay ahead of the game by signing up for our newsletter! You'll receive new tips, insights, and learn about the latest innovative solutions in marketing and advertising online.
  • *
  • This field is for validation purposes and should be left unchanged.