Do Something Weird
80% of new businesses fail. That means four out of five business owners have the wrong idea. If most business owners agree with you, you may be missing something.
You’d better do something weird.
You need to be that one person the other four business owners think is an idiot.
Idiot and idiosyncracy come from the same word. The antonym of idiot is genius, or natural ability. From what I’ve seen, many geniuses are called idiots by the 80%. Most of the people we call geniuses now needed 50 years of history to be called that.
If you’re following the crowd, you can bet that you’re going to face huge competition.
The crowd can’t do anything but follow each other. They don’t have any other ideas.
Do Something Weird.
P.S. What the crowd thinks is wise now, is what some “idiot” was doing a year ago. But the idiot is still ahead of them now, doing something they don’t get.
Brian Carter is a popular speaker and bestselling author selected to be IBM Futurist and recognized by LinkedIn as “an expert you should listen to.” In his 24 years of business success, Brian has worked with organizations of all sizes, including Microsoft, NBC, Salesforce, JP Morgan, Humana and The U.S. Army. His frequent media appearances include Bloomberg TV, ABC, Forbes, The Wall Street Journal, Entrepreneur, AdWeek and The New York Times.
A trusted expert and influencer for a decade, Brian has taught 150,000 students in topics including A.I., sales, generational differences, social media, customer service, leadership, teamwork and marketing. He has 500,000 online fans and reaches an overall audience of over 5 million people each year. Brian’s ideas and insights come from 24 years of trailblazing work in the modern business world, up-to-date experience and deep case-studies. His hands-on, consultative and speaking work with 100’s of companies in 42 industries means you get unrivaled expertise by collaborating with him.
Brian’s business experience, cutting-edge insights, and stand-up comedy background culminate in a keynote speaker and trainer who leaves every audience entertained, motivated and armed with powerful strategies and tactics.