In today’s world, like it or not, you have to have a website representing your school. Even though posting signs in your school is an effective way for announcing certain news and events, a website is critical for effective communication with people who may not visit the campus every day.
A website is a place for visitors to keep in touch with what’s going on in your students’ world, learn more about what’s going on in the current curriculum, and above all to make parents feel connected to their child’s education. In order for your website to be engaging, it’s important that you have the right tips. Take a look at some of the best ways to create a great website for your school.
It’s important that you stay consistent in your posting schedule. A new section is a critical part of ensuring that you’re up to date and present your school in an accurate light. More people will visit your school’s websites if you present fresh and interesting content. In addition to current events, you should consider posting information that can be valuable to parents and students. Not all of it necessarily has to be original content, either. You may choose to post links to interesting articles or studies that can prove useful to visitors.
There’s something about visual content that really brings a website to life. Parents love to visit and see photographs of what’s going on in their students’ day-to-day lives. Pictures should be engaging and inclusive. Try to make sure that you get every class in your images section so that no one feels left behind.
Focus on Navigation
Sometimes people creating a website can get too carried away with visuals and other bells and whistles. Although the way your website looks plays a huge role in its overall presentation, one of the most important things to focus on is navigation.
Your website should be easy to use and get from place to place. Remember, not everyone may be very comfortable using computers. Make sure that anyone at any age could figure out how to get from point A to point B without getting overwhelmed with the way that your website is laid out.
Hire a Designer
Even though you might want to save some money on your school budget, it’s a good idea to consider hiring a professional for your website. Web design may seem straightforward; however, there are a lot of elements that go into it. It’s important that you have all the right tools in place in order to ensure that your website is done properly. Consider hiring a professional who can ensure that your website does exactly what you want it to do and reflects your school in a positive and professional light.
Brian Carter is a popular business expert and keynote speaker with Fortune 500 clients like NBC, Microsoft and Humana as well as small businesses. He delivers motivational keynotes with practical takeaways with the comedic flair of his stand up comedy background. His agency, The Brian Carter Group, creates marketing that excites customers and increases brand visibility, sales and loyalty. Brian is a bestselling author you’ve probably seen on Bloomberg TV or in Inc, Entrepreneur, The Wall Street Journal or The New York Times. He has over 250,000 online fans and reaches over 3 million people per year.