We help organizations quickly and affordably grow their leads and email lists for purposes like:
- Salespeople using CRM’s like Hubspot, Salesforce, Zoho and more
- Email lists for B2B sales
- Email marketing for B2C ecommerce with Aweber, Active Campaign, Mailchimp, Infusionsoft, etc.
Here are a few of our lead generation case studies:
- I.T.: We created a new whitepaper for a cloud hosting company and targeted CIO’s, sys admins and IT people. The most affordable leads were $29 each. The average lead gen cost in IT is $370. Our cost was 92% more affordable.
- MARKETING: We created a lead-quiz for a marketing agency and drove thousands of leads for just $1.74 each. The average lead cost in this industry is $173. Our cost was 99% more affordable.
- SAAS: A SaaS company wanted to reach only people who worked at Fortune 1000 companies. We drove traffic to their whitepaper and got them new demos for $26 each. Again, the standard here is $370, and this was similarly about 93% more affordable than average.
- STAFFING & RECRUITING: We drove job candidates to a staffing brand’s job search and secured job applicants for just $4 apiece. This is 75% more affordable than Careerbuilder!
- EDUCATION: We teamed up with an educational bookstore to run multiple lead gen contests. The average email acquisition cost has been around $0.60 apiece. The average lead cost in the Education industry is $60. Our leads were roughly 99% more affordable than average.
- HOME PRODUCTS: We lowered our client’s lead gen cost by 84% to roughly $7.40 per lead, and even though our focus was not on sales, our campaigns also lowered their client acquisition costs by 60% within four months.
- ADVERTISE: Run and optimize advertising with platforms like Google AdWords, Facebook ads, LinkedIn ads, Twitter and more…
- TARGET: Get in front of the right target audience and maximize lead quality…
- PERSUADE: Create, publish and test lead magnets like whitepapers, lead quizzes, ebooks and more.
- CONVERT: Conceive, design, create, test and optimize landing pages to improve conversion rates and lower cost per lead.
- OPTIMIZE: Set up, organize, analyze and improve CRM’s like Hubspot, Salesforce, Zoho, Infusionsoft and more, while correlating and analyzing their website analytics in packages like Google Analytics, Adobe Omniture, CrazyEgg, Hotjar and others.
When it comes to lead gen for sales, it’s a process. If you’ve never run a CRM before, or you have yet to check or improve lead quality yet, there are multiple stages involved in developing a mature traffic, lead gen, lead quality and sales program. We can drive the leads, guide you through that process and help you achieve your sales goals.