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Speakers, Authors & Consultants: Do It Marketing with David Newman [Video Interview]

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David Newman is a nationally-recognized marketing expert and author of the Amazon #1 bestseller “Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition.”

David runs a marketing and training firm dedicated to helping speakers, consultants, and high-fee experts maximize their influence, impact and income.

David’s instant-action marketing advice has been featured and quoted in The New York Times, Investors Business Daily, Sales & Marketing Management, Selling Power, Forbes, Fortune, Entrepreneur Magazine, and hundreds of media outlets throughout North America. Free marketing resources are online at http://www.doitmarketing.com

Barnet Bain on Creativity [Audio Interview]

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Today our families, workplaces and relationships are being shaken by rapid change. Our guest, Barnet Bain, says we must learn to harness creativity to thrive in this new world. Barnet is an award-winning filmmaker, broadcaster, educator and author of “The Book of Doing and Being: Rediscovering Creativity in Life, Love and Work” coming in July.

Forgive us on sound quality- we had to move to phone for this interview- but tons of valuable insights here if you want to be more creative:

Humor at Work with Andrew Tarvin [Video Interview]

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Andrew Tarvin is a Humor Engineer at Humor That Works. He teaches people how to enjoy their jobs more while doing them better. Andrew has worked with thousands of people from 100+ organizations, including P&G, GE, and Microsoft, on topics ranging from mastering office communication to humor in the workplace.

The Humor Code with Peter McGraw [Video Interview]

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Dr. Peter McGraw (@PeterMcGraw) is an associate professor of marketing and psychology at the University of Colorado Boulder. He is an expert in the fields of emotions and behavioral economics, with a focus on consumer behavior and public policy. McGraw directs the Humor Research Lab (HuRL) and recently co-authored The Humor Code: A Global Search for What Makes Things Funny.

5 Copywriting Profit Tips with Alyson Lex [Video Interview]

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Alyson Lex is BACK and this time we’re talking about SPECIFIC copywriting tips, pearls, hacks… and things you should NEVER EVER EVER DO. Watch it! It’s free! And it will help you make more sales and make more money and look sexier at the beach!

Mobile Marketing with Jamie Turner [Video Interview]

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Jamie Turner is an internationally-recognized author and marketing thought leader who has helped The Coca-Cola Company, AT&T, CNN and other global brands tackle complex marketing problems. He is the CEO of 60 Second Communications, a full-service marketing agency that has worked with The Coca-Cola Company, Holiday Inn, Maid Brigade and others. He is also the founder of 60SecondMarketer.com, an online magazine that provides tips and techniques for marketers around the globe.

Jamie is a regular guest on CNN and HLN on the topics of social media, mobile marketing and branding. He is also the co-author of Go Mobile, which was the #1 best-selling mobile marketing book on Amazon when it was first released, and also How to Make Money with Social Media, which has just been released in its second edition.

Father’s Day Panel: Funny Dad Stories [Video Panel]

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Kathy Klotz-Guest, Martin Shervington and I convened to tell some funny and poignant stories about our dads. And although it may not seem like it, we love them and wish them and yours a happy Father’s Day!

Rocking Content Marketing w/ Jason Miller [Video Interview]

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My hair is conveniently too long for this interview with author of the #1 Amazon best selling book Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing Up to 11, Jason Miller… Jason leads global content marketing efforts at LinkedIn Marketing Solutions. He’s also an avid rock n roll photo journalist.

We talked about:

  • Jason’s Rock N Roll Story And Why He Got Out Of The Music Biz
  • Why You Need To Be A “Hybrid Marketer” and what the heck that is
  • Philosophy Vs Science Of Marketing
  • Big Rock Content
  • What Leftover Turkey Can Do For Your Content Marketing
  • 5 Content Marketing Lessons From Gun N Roses
  • The Sophisticated Marketer’s Guide To Linkedin
  • Creating Standout B2b Marketing Content
  • Marketing Automation

Storytelling In Business: Video Panel with Tamsen Webster, Felicia Slattery and Kathy Klotz-Guest

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Panel interview with Tamsen Webster, Felicia Slattery and Kathy Klotz-Guest.

Some of the questions and topics covered:

  • Why do humans love and need stories?
  • What do we mean by story in business?
  • What’s missing from non-story marketing/advertising?
  • Which elements of story are we talking about? Hero? Character arc? Conflict? Good guys and bad guys?
  • How do you start creating a story for a business?
  • How does a solopreneur create their story?
  • Storytelling on Kickstarter; storytelling for entrepreneurs trying to get funding (silicon valley)
  • What are some examples of storytelling in business?
  • What mistakes do people make trying to tell story in business?

Tamsen Webster is the Executive Producer of TEDxCambridge and both the CMO and the SVP for Executive Communications and Coaching at Oratium. Part “idea whisperer,” part brand strategist, and part presentation coach, Tamsen is a mapmaker for messages. She helps people and organizations craft the conversations that turn ideas into action.

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Kathy Klotz-Guest MA, MBA, is a marketing storyteller, speaker, and comic improviser. Founder of Keeping it Human, Inc., Kathy’s mission is to help clients turn marketing-speak into compelling marketing stories that customers act on. She has 20 years’ experience in marketing, stage comedy and writing, and all of her teeth.

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Communication expert and #1 Amazon best-selling author of “Kill the Elevator Speech,” Felicia Slattery is the creator of the Signature Speech™ system and co-creator of Signature Speech & Webinar Wizard. Her clients include experts, entrepreneurs, CEOs and celebrities to help them deliver speeches and communicate like a pro to get amazing results.

10 Ways Humor Can Boost Content Marketing (Video Interview) with Prof. James Barry

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Interview with professor James Barry (who I like to call Jimmy Mneumonic) on the topic of humor and content marketing.