It’s a misconception to assume that the best way to do Facebook marketing is with a Facebook page, and getting fans and posting to them.

There is another option- and that is sending people directly from a Facebook ad to your website. Let’s compare the two strategies, their pros and cons, and thne you can decide which one works best for you.


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Brian Carter is a popular business expert and keynote speaker with Fortune 500 clients like NBC, Microsoft and Humana as well as small businesses. He delivers motivational keynotes with practical takeaways with the comedic flair of his stand up comedy background. His agency, The Brian Carter Group, creates marketing that excites customers and increases brand visibility, sales and loyalty. Brian is a bestselling author you’ve probably seen on Bloomberg TV or in Inc, Entrepreneur, The Wall Street Journal or The New York Times. He has over 250,000 online fans and reaches over 3 million people per year.