Panel interview with Tamsen Webster, Felicia Slattery and Kathy Klotz-Guest.

Some of the questions and topics covered:

  • Why do humans love and need stories?
  • What do we mean by story in business?
  • What’s missing from non-story marketing/advertising?
  • Which elements of story are we talking about? Hero? Character arc? Conflict? Good guys and bad guys?
  • How do you start creating a story for a business?
  • How does a solopreneur create their story?
  • Storytelling on Kickstarter; storytelling for entrepreneurs trying to get funding (silicon valley)
  • What are some examples of storytelling in business?
  • What mistakes do people make trying to tell story in business?

Tamsen Webster is the Executive Producer of TEDxCambridge and both the CMO and the SVP for Executive Communications and Coaching at Oratium. Part “idea whisperer,” part brand strategist, and part presentation coach, Tamsen is a mapmaker for messages. She helps people and organizations craft the conversations that turn ideas into action.

Kathy Klotz-Guest MA, MBA, is a marketing storyteller, speaker, and comic improviser. Founder of Keeping it Human, Inc., Kathy’s mission is to help clients turn marketing-speak into compelling marketing stories that customers act on. She has 20 years’ experience in marketing, stage comedy and writing, and all of her teeth.

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Communication expert and #1 Amazon best-selling author of “Kill the Elevator Speech,” Felicia Slattery is the creator of the Signature Speech™ system and co-creator of Signature Speech & Webinar Wizard. Her clients include experts, entrepreneurs, CEOs and celebrities to help them deliver speeches and communicate like a pro to get amazing results.

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Brian Carter is a popular digital marketer and keynote speaker with Fortune 500 clients like NBC, Microsoft and Humana as well as small businesses who delivers motivational keynotes with practical takeaways based his ad agency’s 15 years of daily cutting-edge work driving awareness, leads and sales for their business clients. His agency, The Brian Carter Group, creates marketing that excites customers and increases brand visibility, sales and loyalty. Brian is a bestselling author you’ve probably seen on Bloomberg TV or in Inc, Entrepreneur, The Wall Street Journal or The New York Times. He has over 250,000 online fans and reaches over 3 million people per year.

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