There’s really no point to posting something on Facebook if people aren’t going to be engaged in it.

If they don’t watch it or click on it or something, people aren’t going to see it very much and they’re going to stop seeing your stuff. That’s how the Facebook algorithm works. Whether you are a person or a company page, you have to be engaging or you will become invisible.

That’s how the newsfeed works, so you have to get engagement.

If you have a Facebook page and you’re not checking your engagement rate, or you don’t even know what an engagement rate is, you’re not even in the game.

This is the biggest metric that matters and you need to know which of your content is getting engagement and which isn’t.

If you don’t know that, you’re not even in the game.

You got to get on the Facebook page, click on insights, click on your posts, and then click on that metric that says engagement rate…

… and find out which of your posts are getting engagement and which ones aren’t. You got to figure this out.

You got to start separating in your brain, “Which of my posts do people interact with and which ones do they not?”

You got to start caring which of your content people like and which they don’t.

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You’ve got to stop putting out content that people don’t care about.

Please.

Look, it’s just like being in a conversation with someone….

  1. If you’re talking to people and you’re not listening to them and
  2. you’re talking about stuff they don’t care about and
  3. they start ignoring you and you keep saying the same things,
  4. you’re not going to have any friends.

You’re not going to have any great conversations anymore.

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You have to listen and THE WAY YOU LISTEN on Facebook is by looking at the DATA.

The data is the engagement rate.

You have to listen to your audience by looking at the data and engagement rate is the way you do that.

You need to pay attention to this and learn what kind of content your customers love.

You’ve got to do it.

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Brian Carter is a popular digital marketer and keynote speaker with Fortune 500 clients like NBC, Microsoft and Humana as well as small businesses who delivers motivational keynotes with practical takeaways based his ad agency’s 15 years of daily cutting-edge work driving awareness, leads and sales for their business clients. His agency, The Brian Carter Group, creates marketing that excites customers and increases brand visibility, sales and loyalty. Brian is a bestselling author you’ve probably seen on Bloomberg TV or in Inc, Entrepreneur, The Wall Street Journal or The New York Times. He has over 250,000 online fans and reaches over 3 million people per year.

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