The pace at which technology has been integrated into the everyday lives of the world has created a time when there is no viable substitution for a great digital marketing plan.
Getting the word out about your business and services now heavily relies on whether or not you know how to reach people on a digital plain.
Search engine optimization is one of the first elements of digital marketing you will run into if you’re working to self educate, and rightfully so. SEO is the key to really being seen as a business online.
Take a few moments now to dive into some basics in the realm of SEO, and look forward to more lucrative marketing efforts ahead.
Choosing the right keywords
Take note; choosing the right keywords is still an important factor when it comes to good SEO practices. However, blasting your page with the same words over and over again will make your content look unnatural.
Inserting your keywords when it doesn’t feel right will end up hurting your content’s performance in the end. Instead, aim for a natural incorporation of your purpose.
Take a look at this site for purchasing ATM machines. The on-page SEO really gets the word out about the purpose of the page, but it doesn’t seem forced. The placement of the key terms all make sense.
Remove things that create lag
Your content’s loading speed is a critical factor for good SEO in today’s market. You won’t make it to the top of your game with a slow-loading site.
Remove anything from your design that slows your content’s loading speeds. To online buyers, a slow site signals an untrustworthy site. Your business will look like it has a better hold on things when your digital content loads without delay.
Link to other relevant websites
Don’t be afraid to link out to other solid sources. Even linking to a direct competitor isn’t as scary as you might think.
Granting web users quality information is more powerful than providing half-researched information. The internet is too smart for those shenanigans now. Content that truly teaches is more useful to consumers, and the numbers will prove this method true.
Don’t design like a robot
More and more content creators are designing for a push in the keywords, and a flood of keywords in your content can make it feel very robotic.
Remember that humans are your target audience, and they need content that speaks the language of people. Focus on how consumers engage with the particular brand being marketed, and work with that energy instead.
Utilize analytics tools from the beginning
Get in the know regarding analytics software before ever launching your digital marketing initiative. You need to have hard numbers showing the human response and performance of your content, so you can see what is and is not working. Get educated on Google Analytics, Google Search Console, and Crazy Egg to start gathering valuable data on your digital successes.
Brian Carter is a popular business expert and keynote speaker with Fortune 500 clients like NBC, Microsoft and Humana as well as small businesses. He delivers motivational keynotes with practical takeaways with the comedic flair of his stand up comedy background. His agency, The Brian Carter Group, creates marketing that excites customers and increases brand visibility, sales and loyalty. Brian is a bestselling author you’ve probably seen on Bloomberg TV or in Inc, Entrepreneur, The Wall Street Journal or The New York Times. He has over 250,000 online fans and reaches over 3 million people per year.