“DO NOT AIM FOR SUCCESS. The more you make it a target, the more you’ll miss it. Success, like happiness, cannot be pursued; it only comes as the UNINTENDED SIDE EFFECT of your personal dedication to a cause greater than yourself or as the by-product of your surrender to a person other than yourself. Happiness must happen, and the same holds for success: you have to let it happen by not caring about it. Listen to what your conscience commands and carry it out to the best of your knowledge. Then you will live to see that in the long-run — in the long-run, I say! — success will follow you precisely because you forgot to think about it.”
Brian Carter is a popular digital marketer and keynote speaker with Fortune 500 clients like NBC, Microsoft and Humana as well as small businesses who delivers motivational keynotes with practical takeaways based his ad agency’s 15 years of daily cutting-edge work driving awareness, leads and sales for their business clients. His agency, The Brian Carter Group, creates marketing that excites customers and increases brand visibility, sales and loyalty. Brian is a bestselling author you’ve probably seen on Bloomberg TV or in Inc, Entrepreneur, The Wall Street Journal or The New York Times. He has over 250,000 online fans and reaches over 3 million people per year.