This is 600 days; 125,946 miles; 36 countries; five motorcycles; and one go-pro camera in three minutes.
This is what a lot of marketing is all about, isn’t it? “I am associating myself with awesome things.” (including that fun song behind the video)
Facebook posts can be a photographic version of this.
For example, these are the most popular posts from PrideStaff, a recruiting company that thrills its fans with posts that get 3-10% engagement rates (you’re doing well if you get 1%).
A lot of great Facebook posting combines
1. What people already think is great
– WITH –
2. Who you are or who your company is
It’s the same as the old “fame frottage” strategy- imbuing your brand with credibility or allure by associating your brand with celebrities.
Brian Carter is a popular business expert and keynote speaker with Fortune 500 clients like NBC, Microsoft and Humana as well as small businesses. He delivers motivational keynotes with practical takeaways with the comedic flair of his stand up comedy background. His agency, The Brian Carter Group, creates marketing that excites customers and increases brand visibility, sales and loyalty. Brian is a bestselling author you’ve probably seen on Bloomberg TV or in Inc, Entrepreneur, The Wall Street Journal or The New York Times. He has over 250,000 online fans and reaches over 3 million people per year.