Facebook lowers your ad price the more people LIKE it.
You get 10x the exposure from likable ads compared to unlikable ads.
Why? Facebook charges you less for likable ads because they need to keep their users. Unlikable ads could make users leave Facebook.
Here’s a dog post that reached a million people for $400.
Why a dog? People LIKE dogs.
You can make the dog (and other likable things) relevant to your business. I’ll show you how.
In high school, kids hang out with the unlikable kid if he’s rich. He has to pay people for attention. But they’ll buy the cool kid lunch even if he’s poor if they LIKE him.
You may already know how to do great sales messages for your company. But people don’t always LIKE pure sales messages.