I love Pippity.

Things have changed a lot. Three or four years ago, a pop-up like this was considered too aggressive.

Not anymore.

This is the design I ran for a few months.

pippity1

Only 2.9% of people signed up.

When I relaunched my two sites as the new BrianCarterGroup.com site I also revised the Pippity.

Part of my new branding arc is better integrating my humor and fun-loving personality into business.

To be honest, I edit myself a lot- I know there’s a line where humor is bad for business. But sometimes I let loose. I let the real Brian out. That’s what I did.

Here’s what I wrote, with that in mind:

pippity2

Now 10.2% of my visitors opt in. That’s 3.33 times more emails.

AND part of why they’re opting in is my sense of humor, which means these email subscribers are going to be more particularly tuned in to my brand. My emails won’t have to be as blah as my old signup form was.

They’ve signaled that they like my brand. That’s going to increase conversion rates and lower my cost per sale.

This is the power of hyperbole. Exaggerate things until they are obviously ridiculous, and you give people a little bit of entertainment. They know I’m not really going to cry (although I do, every night)… and the extra W’s make it sound like I’m yelling longer. These things surprise the brain and make people pay more attention.

Deliver value, but have fun with it!

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Brian Carter is a popular digital marketer and keynote speaker with Fortune 500 clients like NBC, Microsoft and Humana as well as small businesses who delivers motivational keynotes with practical takeaways based his ad agency’s 15 years of daily cutting-edge work driving awareness, leads and sales for their business clients. His agency, The Brian Carter Group, creates marketing that excites customers and increases brand visibility, sales and loyalty. Brian is a bestselling author you’ve probably seen on Bloomberg TV or in Inc, Entrepreneur, The Wall Street Journal or The New York Times. He has over 250,000 online fans and reaches over 3 million people per year.

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