If you want to draw the attention of web users to your business, then you have to work to develop a well-rounded digital approach. No one online marketing tool will help better than a well designed business website.
Your business website serves as a foundation for the whole of your digital presence. People will go to your website for information, for connection, and for purchases. It’s up to your business to present a finished product that is proficient at serving your consumer base online.
Here is a brief overview of some of the most important elements of a well-built business website. Consider how these tips can help your business better serve your digital community.
Develop a clear path for movement
When web users land on the homepage of your business website, making their next move should be second nature. If you design your site to be easily explored, people will explore.
Adding simple navigation options is the best way to give users a clear path to exploration. Check out the navigation bar design for this salesforce consulting service online.
There’s no confusion on where to click to check things out. Stationary navigation bars are so common in design that web users will click on your tabs out of sheer muscle memory and habit.
Offer quality content to explore
A business website that offers something interesting for users to dig into upon arrival offers added engagement. If your business sells a product, you need a product page that lays out all the options for consumers.
You could also consider adding a blog section to your pages tab. Fill your blog with useful information that’s relevant to your business model, and give users a reason to really spend some time on your pages.
Make communication simple
A great business website gives users plenty of chances to ask their questions or solve their issues with just a simple click of a button. Your contacts page should be a standard part of your design, but make certain there are several different routes for people to travel when they wish to contact your operation.
Phone numbers, email addresses, a simple contact form, and even an email signup form make it easy for users to leave their mark before they go. Develop communication effort on your website, and you’ll develop a stronger customer relations strategy.
Focus on good SEO
You should make certain that search engine optimization is a regular part of your designing vocabulary. None of your efforts to connect with users will matter if you can’t get them to your pages in the first place. SEO will help you craft a design that is more visible when users search relevant topics online.
Brian Carter is a popular business expert and keynote speaker with Fortune 500 clients like NBC, Microsoft and Humana as well as small businesses. He delivers motivational keynotes with practical takeaways with the comedic flair of his stand up comedy background. His agency, The Brian Carter Group, creates marketing that excites customers and increases brand visibility, sales and loyalty. Brian is a bestselling author you’ve probably seen on Bloomberg TV or in Inc, Entrepreneur, The Wall Street Journal or The New York Times. He has over 250,000 online fans and reaches over 3 million people per year.