It’s a noisy world and a noisy marketplace. Content marketing is driving almost everybody to create more stuff. But you need to stand out to get attention for your products and services. And to stand out you need a great brand and great marketing ideas.
Where do they come from? How can you reliably generate a lot more great ideas?
Kathy Klotz-Guest, Gary Ware and I have found that the games and exercises from improv comedy can generate great marketing and branding ideas. That’s right, the same games that make you laugh when watching Whose Line Is It Anyway could power your next business success!
Yes, some are funny, some are serious and some are too over-the-top, but you usually get some truly viable ideas… one of which just might be the next Old Spice “I’m on a Horse”, Gangnam style, or Blendtec.
Next up, on December 2nd, watch us brainstorm some ideas for products sold on Amazon.com.
Brian Carter is a popular digital marketer and keynote speaker with Fortune 500 clients like NBC, Microsoft and Humana as well as small businesses who delivers motivational keynotes with practical takeaways based his ad agency’s 15 years of daily cutting-edge work driving awareness, leads and sales for their business clients. His agency, The Brian Carter Group, creates marketing that excites customers and increases brand visibility, sales and loyalty. Brian is a bestselling author you’ve probably seen on Bloomberg TV or in Inc, Entrepreneur, The Wall Street Journal or The New York Times. He has over 250,000 online fans and reaches over 3 million people per year.