I’m so thrilled to debut a new podcast and youtube channel to you all today!
And that I finally got my wife and partner in our digital marketing agency, Lynda Harvey-Carter, into some content where you can see the kind of thinking and work we do every day for our clients and partner agencies. We have a lot of fun doing the work and getting results- and we just have a lot of fun. Look forward to hearing what you think about it. Hope you enjoy!
We’re calling it The Digital Marketing Happy Hour. It’s fun AND practical.
In this first episode, we talk about what makes a Facebook ads EXPERT vs. someone who’s only been doing it a few years. What’s the difference? We give examples of some of the most critical issues and activities to success and failure.
Here are some of the things we discussed:
Facebook ad targeting
Facebook ad types
Facebook ad metrics and benchmarks
Creative assets, design and testing
Customer behavior and why it’s often so surprising
Mobile (smartphones and tablets) and why it’s the most important thing
Please go subscribe to the channel, and hit that notification bell so you hear about all our future episodes.
For now it’s just the YouTube series, but soon we’ll add the audio podcast as well!