How to Learn Facebook Ads: Our Recommended Course of Study

Do you or your employees need more Facebook ad training? As we’ve scaled our digital marketing agency to hire more employees and handle more clients, we’ve also gotten better at training our employees in Facebook ads. Here’s what we recommend to you- the same process we send our employees through: #1 BEGINNERS: First start with this Google spreadsheet I created of recommended videos from Facebook’s own “Blueprint” training. Facebook has some great introductory training. But you don’t need to look at all of it in the beginning. These are the most important modules a beginner needs. #2 INTERMEDIATE: More intermediate for […]

10 Compelling Stats Prove You Need to Prioritize Video Marketing

Everybody loves video, whether it’s TV, movies, cartoons, Hollywood blockbusters, compulsively watching 5 Netflix episodes in a row, sharing some crazy viral video… We all love video, so it’s not surprising that, using video for marketing is becoming more and more critical to achieving business objectives. YouTube is already the #2 search engine in the world. And one Facebook insider has said they believe that within a few years Facebook may be 100% video. 85% of the US internet audience watches videos online. [comScore] 45% of people watch more than an hour of Facebook or YouTube videos a week. [Wordstream] […]

Video Marketing with YouTube and Facebook

People love video. And in marketing, video is becoming more and more important. YouTube is the #2 search engine in the world. One Facebook insider said they believed within a few years Facebook may be 100% video. To keep up, your business needs to market with video effectively. So how do you get the best video marketing results? You need to think about how to: Create great videos, Show them on people’s favorite platforms, and Use advertising to ensure they reach the right people. What are the Best Video Marketing Platforms? Our agency has done experiments, with and without ads, […]

12 Mobile Marketing Stats You Can’t Afford To Ignore

80% of internet users own a smartphone. (Smart Insights) Smartphones have beaten magazines and newspapers and aren’t far behind radio (eMarketer) 71% of marketers believe mobile marketing is core to their business. (Salesforce) By 2019, mobile advertising will represent 72% of all US digital ad spending. (Marketing Land) Consumer time spent on mobile is increasing while time spent with all other media is decreasing (eMarketer) Mobile time is mostly APP time, NOT mobile web usage (eMarketer) Apps account for 89% of mobile media time, with the other 11% spent on websites. (Smart Insights) People are spending over 3 hours a day in apps, […]

REPLAY: Why Retargeting is Even More Important than Email Marketing [Facebook Live Show]

Episode OCHO of Live Online Learning (LOL): To be sure not to miss future live shows, opt in here to join the email list so we can keep you notified! Here’s what we talked about, in addition to attendee live questions we answered:   What is retargeting?   It’s the best way to stay visible to your hottest leads and best potential customers. It’s a best practice to getting quicker revenue and profits. Retargeting is when ads follow you around- have you ever viewed a site or product and then you see it everywhere? It’s stalking you! Showing ads to people who’ve […]

REPLAY: 5 Marketing & Sales Funnels Mistakes 99% of Businesses are Making [Facebook Live Show]

Episode SEIS of Live Online Learning (LOL): To be sure not to miss future live shows, opt in here to join the email list so we can keep you notified! Here’s what we talked about, in addition to attendee live questions we answered: What IS a Funnel? You may have heard of clickfunnels but that only covers a small part of the whole sales and marketing funnel AIDA: Attention –> Interest –> Desire –> Action Ads –> Landing page –> Content –> Capture/owned media (email/retargeting) –> Sales process What is YOUR Marketing and Sales Funnel? You have a sales funnel even if […]

REPLAY: How to Go Viral and Sell More with Memes [Facebook Live Show]

Episode CINCO of Live Online Learning (LOL): To be sure not to miss future live shows, opt in here to join the email list so we can keep you notified! Here’s what we talked about, in addition to attendee live questions we answered: What are MEMES? “An element of a culture or system of behavior that may be considered to be passed from one individual to another by nongenetic means, especially imitation.” “A humorous image, video, piece of text, etc., that is copied (often with slight variations) and spread rapidly by Internet users.” Not unlike cover songs or music sampling by […]

REPLAY: How to Become an Influencer [Facebook Live Show]

Episode CUATRO of Live Online Learning (LOL)… To be sure not to miss future live shows, opt in here to join the email list so we can keep you notified! Here’s what we talked about, in addition to attendee live questions we answered: Introduction What’s an influencer? An author, expert, TV personality, YT personality, celebrity or microfamous in a niche, Someone with followers and viewers and the ability to influence their audience- you’re not an influencer if people aren’t affected by you- you’re not an infuencer if you don’t have a following Some online influencers make 6 figures just for being themselves […]

REPLAY: 5 Biggest Lead Gen Mistakes [Facebook Live Show]

Episode TRES of Live Online Learning (LOL)… as usual we debuted a cool cheatsheet (8 Tips for Lead Magnets That Sell) AND gave away a seat in my Facebook ads course. To be sure not to miss future live shows, opt in here to join the email list so we can keep you notified! Here’s what we talked about, in addition to attendee live questions we answered: Why build a list? Most people don’t take action right away first time they come to your site- what % of your visitors become customers the first time they come to your site? How […]

Is Your Customer Journey Too Dangerous? Is Your Marketing Funnel Broken?

Think through your funnel if you want to profit! Watch this quick, thought-provoking video to improve your customer journey, lead generation and sales and marketing funnels.